Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.

Timestamp:

00:00:58 - Who is Carlos

00:03:02 - Carlos' first role in the programmatic space

00:05:12 - Carlos' day-to-day life

00:07:24 - The importance of experimenting when it comes to programmatic activation

00:12:23 - How results are being measured

00:15:10 - An experiment with a completely different result than what Carlos was expecting

00:19:01 - How Carlos continue educating himself and pass it on to junior-level teams

00:24:29 - The programmatic community and mentorship

00:30:15 - The importance of understanding other channels

00:38:59 - ONe fun fact about Carlos

00:41:45 - Carlos' advice to his younger self

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Carlos Villanueva
• • LinkedIn
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn