The Programmatic Digest

110. 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday


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Who wouldn’t want their work to be the best quality, right? So in this episode, I’ll talk about the importance of QA and what to do during the holidays. 

 

Timestamp:

00:00:21 - Importance of having QA

00:01:28 - What is QA?

00:03:30 - Steps you should consider implementing TODAY

00:05:46 - The importance of being on the same page when it comes to deliverables 

00:09:23 - How to setup QA

00:14:21 - The best thing to do after the campaign is launched

00:17:02 - Why you need a pre-holiday checklist for your programmatic campaign

00:20:32 - Helene’s 7 things to ensure your campaign is set before the holidays

00:29:16 - “Do that extra step.”

 

Meet Our Team:

  • Hélène Parker - Chief Programmatic Coach
    • Programmatic Meet Up | Website | LinkedIn | Twitter
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    • The Reach & Frequency Program - Listeners get a 10% discount with code podcast10
    • 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday: #PeaceOfMind Checklist
    • Programmatic Media Coaching Newsletter Sign Up Form
    • Additional Resource: Template Media Map with QA Checklist
  • Alexa Gabrielle Ramos - Podcast Editor
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  • S and S Creative Media - Podcast and Media Manager
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The Programmatic DigestBy Hélène Parker

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