The Engage For Good Podcast with Alli Murphy

152: A Cause Marketing Lawyer Explains the Legal Side of Win-Win Partnerships

Listen Later

Today on Cause Talk Radio, Megan and Joe talk to Karen Wu, a leading authority on cause marketing law at Perlman & Perlman, about the 10 Commandments of Cause Marketing Law, a new infographic from Selfish Giving and Perlman & Perlman.

This graphic will help cause marketers stay on the right side of the law!

Megan, Karen, and Joe discuss these ten commandments:

  1. Thou shalt comply with the law.
  2. Thou shalt not mislead.
  3. Thou shalt clearly state donation amount.
  4. Thou shalt meet Better Business Bureau Standard #19.
  5. Thou shalt register/file, if required.
  6. Thou shalt enter into a written agreement.
  7. Thou shalt avoid unintended endorsements.
  8. Thou shalt be aware of UBIT.
  9. Thou shalt not wait until the last minute.
  10. Thou shalt seek advice from good advisors.

    11. Links & Notes

    • 10 Commandments of Cause Marketing Law Infographic
    • Karen Wu, Perlman & Perlman, LLP
    • Transparency & Cause Marketing: 5 Best Practices — NY Attorney General Guidelines
    • Karen Wu’s Articles on Cause Marketing Law in The Nonprofit Times
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Engage For Good Podcast with Alli MurphyBy TruStory FM
      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      21 ratings

      More shows like The Engage For Good Podcast with Alli Murphy

      View all
      Taking Control: The ADHD Podcast by TruStory FM

      Taking Control: The ADHD Podcast

      446 Listeners

      Ask Cadence: The Project Management Podcast by TruStory FM

      Ask Cadence: The Project Management Podcast

      3 Listeners

      Lifehacks with Shelly Boucher by TruStory FM

      Lifehacks with Shelly Boucher

      28 Listeners

      Acoustic Conversations by TruStory FM

      Acoustic Conversations

      11 Listeners

      Navigating Change: The Podcast from Teibel Education by TruStory FM

      Navigating Change: The Podcast from Teibel Education

      8 Listeners

      The Next Reel Film Podcast by TruStory FM

      The Next Reel Film Podcast

      87 Listeners

      The Naked Marketers by TruStory FM

      The Naked Marketers

      6 Listeners