About Evan Swanson: Evan was born and raised in Portland. He is married and is blessed with two kids. He earned his certificate in financial planning at the University of Portland Pamplin School of Business and is now a mortgage professional and certified financial planner at Swanson Home Loans, a division of Cherry Creek Mortgage Company. He brings his financial planning competency into engagements with his mortgage customers to better serve them. 

In this episode Steve and Evan discuss:

• How credibility helped Evan with his clients 
• Facing vulnerability well
• Being courteous to people on the phone, even when they are selling something
• Dealing with the pressure of competition 

Key Takeaways: 

• Proving that you are credible and competent is critical, especially in the area of residential real estate finance wherein consumers deserve a high level of trust and professionalism throughout the process. 
• Facing vulnerability is difficult but it's important in business. Ideas must be put into action and made valuable with the help and support of other people in order to up your game.
• Always be courteous to other people who are doing their best and trying to make a living. Even if you aren’t willing to buy any of what they’re selling, at least show some respect. Elevate your game in terms of how you judge people.
• In dealing with the pressure of competition you must prepare yourself, especially your mental health. Be aware of the fact that you may be working against long standing habits.

“The reason I went down this path was not because I was intentionally trying to trick my strike zone. The reason that I went down this path is because I felt like it was the right thing to do. I felt like there was a need, I felt like consumers deserved higher levels of professionalism and competency in the mortgage industry. That's the reason I did it. And the consequence of that has been, yes, I have benefited from a strike zone that has been shrunk.  ” - Evan Swanson

Connect with Evan Swanson:

Website: http://www.swansonhomeloans.com/

LinkedIn: https://www.linkedin.com/in/evanswansonlinkedin?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BhBszbMHLRdWDOS1buFi7Fw%3D%3D

Twitter: https://twitter.com/mymindonmtg

Facebook: https://www.facebook.com/swansonhomeloans/

Connect with Steve and Jason:

LinkedIn: Jason or Steve

Website: Rewire, Inc.: Transformed Thinking 

Email: [email protected]

Show notes by: Denice Salem

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.