On this episode of The Leadership Locker, Rich talks with Marks & Maker founder Melinda Livsey about brand strategy. Listen in as Rich and Melinda discuss Melinda’s approach to brand strategy, adjusting your strategy, what you can do to help your clients trust you more, and the importance of having a growth mindset.

As the founder and creative director of Marks & Maker, Melinda Livsey unites eight years of professional design experience with a penchant for thoughtful customer service. Melinda’s experience with notable names like Oakley, Paramount Pictures and Loot Crate, coupled with her passion for creative thinkers and entrepreneurs, creates the perfect cocktail of impeccable workmanship, exceptional brands and happy clientele. Melinda has worked as an in-house and freelance designer for various companies and now specializes in brand identity at her studio, Marks & Maker.

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Personal Branding | Rich Cardona Media

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• 00:09 – Introduction
• 06:53 – What is brand strategy?
• 08:57 – Melinda’s approach to brand strategy
• 11:58 – People who don’t believe they need a brand strategy
• 15:35 – Course correction
• 23:41 – Melinda’s pivot to becoming a brand strategist
• 31:04 – Why you shouldn’t try to convince your clients
• 34:33 – How to approach clients without a portfolio
• 40:50 – How to help your clients trust you
• 44:12 – How educating others has helped Melinda
• 46:30 – Growth mindset
• 49:55 – Where to find Melinda online
• 51:10 – Rich’s closing thoughts

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Stories That Stick by Kindra Hall

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How to connect with Melinda:

Instagram

Twitter

Behance

LinkedIn

Marks and Makers

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

[email protected]