Are you unknowingly creating content for yourself instead of your audience? If so, you’re not alone—this is one of the biggest mistakes small businesses make on social media. In this episode, Emma dives into the importance of data-driven content creation and why relying on personal preference can limit your brand’s growth. She shares real-world examples, including a behind-the-scenes look at how Ninety Five Media helps clients pivot their strategies based on audience insights. If you’ve ever felt stuck on what to post, this episode will give you actionable steps to understand your audience, stop guessing, and create content that truly resonates.

Listen in as Emma explains:

• Why creating content you love isn’t always the best strategy

• How to analyze your data and uncover what your audience actually wants

• The power of platform-specific content and adapting to different audiences

And much, much more!

 

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Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia