This episode is a party: Sam is joined by our Tactical Tuesday queen, Vivien Maron AND Loxo's resident reporting expert, Logan Heck.
Together, this trio dives deep into a common recruiter complaint — "My tech isn't working!" — and ask an important question:
Is the technology the problem, or the usage?
They discuss the changing landscape of recruitment, the impact of regulations on communication methods, and the importance of getting creative to maintain engagement with candidates (especially as best practices keep shifting) — all so you can uncover how to not throw the baby out with the bathwater.
Chapters:
00:00 - Podcast intro
02:33 - Why email outreach has become more challenging for recruiters
09:00 - Understanding email performance: Analytics every recruiter needs
16:57 - The role of effective calls-to-action in improving recruitment outreach
18:54 - How content creation and curation enhance candidate engagement
22:10 - Building better connections through human-centered outreach
24:20 - Podcast farewell
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