Episode Summary

In this episode of Million Dollar Flip Flops, Rodric sits down with Jess Jensen, founder of Co-Pilot Communications and executive communications strategist for leaders from growth-minded founders to C-suite executives.

Jess shares her five-step framework for helping leaders show up as real humans online—building trust, attracting opportunities, and standing out in a noisy digital world. From her time leading marketing for giants like Nestlé, Adidas, Qualcomm, and Microsoft, to working one-on-one with founders, Jess explains why storytelling, consistency, and a willingness to experiment are the keys to cutting through the noise.

The conversation dives into:

• The three things Jess looks for when assessing a leader’s messaging.
• How to use stories outside your industry to make your brand more compelling.
• The most common misconception founders have about their own communications.
• Why “being yourself” is more than a cliché—it’s a competitive advantage.
• How personal branding can 3x your engagement over corporate messaging.

Whether you’re leading a billion-dollar brand or a 10-person business, Jess’s insights will inspire you to stop hiding behind polished PR and start showing up with real personality.

Key Takeaways & Quotes

• “Be yourself. Don’t just regurgitate PR fluff—show up as a full human.”
• Consistency matters more than perfection. If you’re not active on any platform, start there.
• Sharing wins is fine, but mix in personal stories, perspectives, and causes you care about.
• “Most people think they have nothing important to say—until you help them see it.”
• Personal brands get triple the engagement of company brands on social media.

Timestamps

• 0:00 – Intro to Jess Jensen & Co-Pilot Communications
• 2:00 – Three things Jess looks for when assessing messaging
• 6:00 – Using stories from outside your industry to connect
• 9:00 – The biggest misconception founders have about communications
• 14:50 – The one rule every leader should follow online
• 15:30 – Jess’s journey from corporate brand marketing to founder
• 22:00 – Organic vs. paid social media strategies
• 26:30 – Jess’s impact goal: making digital a more human place
• 30:00 – Jess’s newsletter & where to connect

Guest Links

🌐 Website & Newsletter: copilotcommunications.com

           📱LinkedIn: https://www.linkedin.com/in/jessicakjensen/

           📱 Instagram: https://www.instagram.com/jessicakjensen/?igsh=bjh0ZWdoZzU5dTlv#

Resources:

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