What’s the secret that great marketers know? That brand marketing isn’t just about selling a product—it’s about creating a movement. In this episode, Emma sits down with Umama Kibria, a community-building marketing expert, to explore how brands can cultivate devoted audiences that feel like family. She shares insights on fostering genuine connections, turning customers into ambassadors, and why the most successful brands prioritize engagement over transactions. This conversation will give you actionable strategies to create a brand that people don’t just buy from but believe in. Umama also reveals the common mistakes brands make when trying to build a loyal community—and how to avoid them. If you’re looking to strengthen your brand’s impact and build lasting customer relationships, you’ll want to tune in.

Listen in as Emma explains:

• The key ingredients for building an engaged and loyal brand community

• The biggest mistakes brands make when fostering a community—and how to fix them

• How to turn customers into brand advocates who spread the word for you

And much, much more!

Connect with Umama:

Website (Head of Social)

Website (Play Social Club)

Instagram (Personal)

Instagram (Play Social Club)

TikTok

 

Connect with Ninety Five Media:

Website  

Instagram 

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