AI is shaking up the marketing world—but how much should we really be relying on it? In this episode, Emma explores the exciting potential of AI in the content creation process, as well as the key limitations marketers need to keep in mind before integrating it. From streamlining workflows to generating fresh ideas, AI has the potential to be a powerful tool—but what pitfalls might we not be seeing? Emma shares her take on where AI shines, where it still falls short, and how marketers can use it strategically without losing the human touch. Whether you're an AI enthusiast or a skeptic, this episode will give you a fresh perspective on how to make AI work for your brand.

Listen in as Emma explains:

• What AI does well, and what it can’t replace

• The best way to blend AI efficiency with human creativity 

• One thing you must consider before relying on AI in your marketing

And so much more!

 

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