This discussion is another based on the book Watertight Marketing by Bryony Thomas which gives us 13 areas where we (or our clients) could be leaking potential business. With this series, we are working our way up an imaginary funnel starting first with our existing customers (Leak #1), then our on-boarding for leads (Leak #2) Now we are looking at Leak #3 – No emotional connection - Your brand or reputation – what kind of people are you? All of the elements above come together to really sum up what your company is about. It’s what will determine how it feels to be a customer of yours. It is what builds your company's reputation. This happens over time, but there are some foundations you need to lay. And those are what your company looks and sounds like.