The Leadership Locker

155. How a Team of VAs Will Transform Your Business (And Give You Time Back) with Dennis Yu


Listen Later

“The bigger your audience becomes, the more you have to delegate to other people.”Dennis Yu

On this episode of The Leadership Locker, Rich talks with digital marketing and personal brand expert Dennis Yu about how outsourcing can help take your business to the next level. Listen in as Rich and Dennis discuss finding help overseas, task libraries, and apprenticeship. They also discuss delegating your social media, and Dennis’ Dollar-a-Day Facebook Ad strategy.

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics.

-----

Personal Branding | Rich Cardona Media

-----

  • 00:09 – Introduction
  • 04:20 – Outsourcing overseas
  • 08:59 – Dennis’ task library and checklists
  • 13:01 – Documenting your processes
  • 14:59 – Handing off minor tasks to a VA so that you can focus on the important stuff
  • 26:48 – The value of creating reusable social media content
  • 28:25 – Delegation and apprenticeship
  • 31:53 – Delegating your social media
  • 37:05 – Facebook ads
  • 51:54 – YouTube Shorts and other short-form content
  • 57:19 – Where to find Dennis online

-----

How to connect with Dennis:

LinkedIn

Instagram

Facebook

Website

-----

Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

-----

Rocket Station

[email protected]

...more
View all episodesView all episodes
Download on the App Store

The Leadership LockerBy Rich Cardona

  • 5
  • 5
  • 5
  • 5
  • 5

5

133 ratings