In this episode of Ignite, healthcare marketers can gain valuable insights into the importance of aligning marketing strategies with macroeconomic factors and consumer needs. Marketing expert Jennifer Rusk joins Cardinal’s CEO, Alex Membrillo,in a discussion that highlights the necessity for marketers to think like CMOs, considering broader economic trends to inform business strategies and create effective marketing plans. This episode encourages marketers to return to fundamental business practices, emphasizing the significance of treating employees and clients well, which can lead to sustainable business growth and improved lead acquisition outcomes.

RELATED RESOURCES

Connect with Jennifer - https://www.linkedin.com/in/jenniferrusk/ 

Veterinarian Marketing Strategies: Tips and Ideas to Drive Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-veterinarians/ 

Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/master-healthcare-brand-identity-stand-out-in-competitive-markets-craig-kartchner-honorhealth/