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#155 - Talking about D2C with Alex Schinasi, Co-Founder & President at Hulken
I've talked with Alex about:
- Her early years working in film productions
- Her first startup in TLV called Artsetters in which started as a simple Shopify popup shop and then pivoted to a B2B ordering solution for wholesale buyers to source products more efficiently.
- The story of Ivy, the startup she and her partner have built for interior designers to manage their business needs (e.g. invoicing) and how they shifted directions several times until they found PMF and then sold it to Houzz.
- The story of Clay, a SaaS tool designed to help educators in early education create lesson plans, gain instant support and screen developmental challenges in the classroom and how they scaled it and sold it to Kangarootime.
schlep their things (like groceries) but with style (not like the old granny bags). How they got started, how they initially marketed, what was the scaling moment that got them to 30million (!) in revenue, and what are their biggest challenges right now.
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By Or Azulay | אור אזולאיI've talked with Alex about:
- Her early years working in film productions
- Her first startup in TLV called Artsetters in which started as a simple Shopify popup shop and then pivoted to a B2B ordering solution for wholesale buyers to source products more efficiently.
- The story of Ivy, the startup she and her partner have built for interior designers to manage their business needs (e.g. invoicing) and how they shifted directions several times until they found PMF and then sold it to Houzz.
- The story of Clay, a SaaS tool designed to help educators in early education create lesson plans, gain instant support and screen developmental challenges in the classroom and how they scaled it and sold it to Kangarootime.
schlep their things (like groceries) but with style (not like the old granny bags). How they got started, how they initially marketed, what was the scaling moment that got them to 30million (!) in revenue, and what are their biggest challenges right now.