In this episode of So Worth It, Jackie Ellis sits down with pre-launch strategist and copywriter Brenna McGowan to talk about the part of marketing most people skip… and then wonder why their launch flopped.

Brenna breaks down what a “launch” really is (hint: it’s just a timed promotion), why pre-launch is the real make-or-break phase, and how to warm up your audience for 4–8 weeks so selling feels easier (and way less gross). They dig into buyer readiness, the beliefs your audience needs before they buy, how to do research that actually works (yes—talking to real humans), and why “launches are dead” is usually just code for “we didn’t adapt.”

If you want launches that convert without burning you out, this conversation is your new pre-launch playbook.

Grab Brenna's Free 2026 Launch Report.