Marketing Strategy Academy with Jen Vazquez

155 | What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD


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This week Pinterest collected insights around the theme: The Holidays Ahead. Searches on Pinterest this week are all about the upcoming holiday season, with inspiration trending around food, festive gatherings, and gift giving 🎄. 

So, spill the tea and let me know how you’re spending the holidays over on Instagram.

Key trends

  • 5x increase in "thanksgiving sangria"

  • 5x increase in "outdoor gingerbread house decorations"

  • 190% increase in "hanukkah decorations"

  • 185% increase in "christmas place settings"

  • 95% increase in "red velvet nails"

  • 80% increase in "puffer jacket outfit men"

First, Welcome back! If you’re new around here, I’m Jen Vazquez and I share Marketing (especially Pinterest), workflows, and content creation and repurposing.  If you’d like to learn about those topics, subscribe and ring the bell to be notified when we release new videos twice a week!

LEt’s dive in! It’s a cozy winter ahead! Searches on Pinterest are trending around cozy recipes, home decor, and fashion — with a Moment spotlight on Día de los Muertos. 

What’s your favorite trend this week? Comment below!

Key trends

  • 22x increase in "savory pie recipes"

  • 8x increase in "vintage christmas decor ideas"

  • 145% increase in "día de los muertos nail ideas"

  • 140% increase in "cozy cabin aesthetic"

  • 95% increase in "hot cocoa station"

  • 40% increase in "romantic books" among Gen Y

Trend Blog: ⁠https://jenvazquezcoach.com/what-are-people-searching-for-on-pinterest-this-week-the-holidays-ahead/

Search Trends ⁠https://pinterest.trends.com⁠


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Marketing Strategy Academy with Jen VazquezBy Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer

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