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Most service providers who try Pinterest either post randomly and quit when nothing happens, or post consistently without ever understanding how the full strategy connects. This episode is the full picture, the complete Pinterest strategy that works as a system, so Pinterest keeps sending you the right clients even on the weeks you barely touch it.

In this episode:

• Why Pinterest is a search engine, not social media, and why that changes everything about your strategy
• How to set up boards that act as amplifiers for every pin you post
• The 5 places keywords matter most on Pinterest
• What to actually pin, and why you're never creating brand new content just for Pinterest
• Why consistency beats volume, and the pace that actually works long term
• How long it really takes to see traction, and why the first few months feel quiet
• The one metric worth tracking (hint, it's not impressions or saves)

ALL THE LINKS MENTIONED

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

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If your SEO strategy still lives only on Google, you're missing where your clients are actually searching. Georgie Kemp, who leads organic search at Veed, joins me to break down why traditional SEO isn't dying (the data says search is actually growing) and how AI search is opening up a whole new playing field for small businesses and service providers.

In this episode we cover:

• Why heavy Google search actually increased even as AI search exploded
• Whether you still need SEO fundamentals in the age of ChatGPT and AI overviews
• What "multi-surface optimization" means and how to do it without a huge team
• Why video is the most underestimated part of your marketing strategy
• How to turn one 60 to 90 second video into five pieces of content
• Why you need to ask a second clarifying question when clients tell you how they found you
• A simple, free test and learn approach to AI search you can start this week

Grab Georgie's free guide on optimizing video for AI search plus Veed's Ultimate Guide to Video Marketing report

ALL LINKED MENTIONED

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

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Your Pinterest business account is set up. You've got boards going. You're even posting here and there. So why isn't any of it turning into real traffic to your website? In this episode, I'm breaking down the exact posting system I use with my own clients to get consistent outbound clicks without living on Pinterest every day.

In this episode:

• What to actually pin, and the 3 types of pins that work best for service providers
• How to build a pin that actually stops the scroll (image, title, description, and CTA)
• The 5 Pins System, and why it multiplies your reach from a single piece of content
• How often you really need to post, and why volume spikes hurt more than they help
• The 7 day rule for spacing your pins, and the one exception I make to it
• How to batch and schedule so your pins go out daily without you touching Pinterest every day
• The 30 second step almost nobody does that earns 123% more outbound clicks

Free Organic Pins Checklist 

Tailwind's Free Plan

Pin Copy Pro

Tailwind Market Research 1

Tailwind Market Research 2

Tailwind Market Research 3

Wanna read or watch the video? 

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail

If you've been marketing on a personal Pinterest account, or you're starting from scratch and not sure where to begin, this episode is your foundation. Setting up your Pinterest business account correctly determines whether Pinterest actually works for you or just quietly sits there doing nothing. I'm walking through every step, including the details most tutorials skip entirely.

In this episode:

• Why a business account isn't optional if you're marketing your business on Pinterest
• The two ways to get set up, whether you're starting new or converting a personal account
• How to fill out your profile so Pinterest knows exactly who to show your content to
• Writing a profile name and bio that work as SEO, not just introductions
• Why claiming your website matters more than most people realize
• How to set up your first boards with the right names and descriptions
• A full setup checklist to make sure you didn't miss a thing

ALL THE LINKS MENTIONED

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

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You paid for a brand shoot, you love the photos, and they're sitting in a folder on your computer not booking a single client. Here's the truth: the photos that fill your calendar are not about how you look. They're about what your future client needs to see to feel ready to hire you. That's a completely different brief.

In this episode, I'm giving you the 5 questions to answer before your next brand shoot so every photo pulls its weight in your marketing.

In this episode, I cover:

• Why brands using original photos see a 35% increase in customer trust
• The most overlooked shot in every brand session (not one photographer I've worked with planned for it)
• What to wear when you don't have a uniform, and the 4 colors that work with any brand palette
• How your client's before-and-after emotions become a visual brief for your expressions
• Varied looks: how one shoot can fuel a year of scroll-stopping content
• Why your tools, your workspace, and even your pets belong in your photos
• How these photos become Pinterest pins, reel covers, and thumbnails that stop the scroll

Grab the free Brand Shoot Prep Checklist inside my Visibility Vault at learn.jenvazquez.com/resources, and if you're ready for a shoot planned around your marketing, book a free discovery call at jenvazquez.com/discovery.  Or, read right here. https://jenvazquez.com/brand-photo-shoot-prep-5-questions-that-book-clients/

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail

If you are posting on Pinterest and still not getting found, the problem is not your design, it is your keywords. In this episode I break down the biggest Pinterest keyword mistake service providers make and the exact four question interview I run with every client before we touch anything else.

In this episode:

• Why the biggest, highest volume keywords are usually the hardest ones to win
• Why keyword stuffing in your pin description kills your clicks
• The 4 question interview to find your best keywords, straight from your own business
• The keyword walk down, taking a broad term all the way to a specific, winnable one
• Why a zero volume keyword can still be the one that books your ideal client
• The 3 free tools I use to validate every keyword before it goes on a pin

ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-keyword-research/

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail

You're pinning consistently, your impressions look great, and your calendar is still empty. Here's the problem: you've been watching the wrong number. Pinterest shows you 5 metrics, and only one of them is actually connected to whether you book a client

In this episode I'm breaking down:

• What impressions, saves, pin clicks, and outbound clicks each actually mean for your business
• Why saves feel like a win but rarely turn into a client
• A real client story where outbound clicks jumped 315% after we fixed her titles and descriptions
• What a good Pinterest click through rate actually looks like in 2026
• The exact words that move outbound clicks (and the keyword mistake that tanks them)
• Two things you can do this week, starting today, to move your number

ALL THE LINKS: https://jenvazquez.com/pinterest-outbound-clicks/

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail

If you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp.

I'm walking you through my complete 6-step content batching workflow, where one piece of core content each week becomes everything: your email, your Pinterest pins, your carousels, your short-form video, all of it, in about an hour.

In this episode, I cover:

• What content batching actually means (hint: it's NOT a month of posts in one day) 
• How to pick your core content: blog, YouTube, or podcast 
• The 10-minute weekly email that comes straight from your core content 
• Why five Pinterest pins from one piece of content keeps you visible for five weeks
• The Canva resize trick that turns pins into Instagram carousels in two extra clicks 
• How lead magnet pins grow your email list on repeat 
• The tools you need (and the ones that are totally free)

ALL THE LINKS HERE: https://jenvazquez.com/content-batching-in-one-hour/

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail

You're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later.

In this episode:

• Why Pinterest is a search engine, not social media, and what that means for how long your content actually works
• The real lifespan of an Instagram story, feed post, carousel, and reel compared to a Pinterest pin
• Pinterest's audience numbers and why 97% of searches are unbranded, wide open territory for new discovery
• What Jen's own analytics show when she compares Pinterest traffic to Instagram, Facebook, and YouTube combined
• Why the first few months on Pinterest feel quiet, and why that's exactly when most people quit right before it pays off
• The simple batching system that gets a pin out every day without Jen doing daily work

ALL LINKS MENTIONED: https://jenvazquez.com/how-long-do-pinterest-pins-last/

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail

You've spent time (and maybe money) on brand photos and they're just... sitting there. Not bringing in clients. Not converting. Sound familiar? In this episode, I'm walking you through my 3-step iPhone system so your photos actually work for your marketing.

Topics covered:

• Why iPhone photos sometimes outperform expensive professional shoots
• The mindset shift from "pretty photos" to "converting photos"
• How to set up every shot for conversion, not just aesthetics
• The iPhone camera settings that create a professional look
• Why planning for use BEFORE you shoot changes everything
• Where to place text space and how to think about vertical vs. horizontal orientation
• How Jen's brand photography sessions are built around visual strategy, not just a pretty gallery

ALL LINKS MENTIONED: https://jenvazquez.com/iphone-brand-photography/

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.