If you've been using a personal Pinterest account for years and wondering whether to convert it to a business account or just start over, this is for you. Good news, you don't have to start from scratch. You can convert your existing account and keep everything you've built, but there are a few things you need to do correctly to make sure your account actually works as a marketing tool.

In this episode:

• Why a business account is non-negotiable if you're marketing on Pinterest

• The exact step-by-step process for converting your existing account

• What actually happens to your old personal boards (nothing gets deleted)

• How to set up your profile name, bio, and cover photo to attract your ideal client

• Why claiming your website is a step most people skip, and why it matters

• How to set up your first keyword-rich business boards

ALL THE LINKS

The number one reason people tell me their Pinterest strategy falls apart isn't keywords, boards, or even consistency. It's the design step. They sit down to make pins, two hours later they're still adjusting fonts and colors, and they've made exactly one pin. In this episode, I'm walking through how to build a Pinterest pin template in Canva that you create once and reuse forever.

In this episode:

• What makes a strong Pinterest pin template (size, background, text zone, URL, and CTA)
• The 5-step process for setting up your template in Canva
• How to duplicate one template into a five-pin set targeting five different keywords

ALL THE LINKS

I recently polled over 100 marketing professionals and asked a simple question: do you think of Pinterest as social media or a search engine? 51% said social media, 41% said search engine, 8% had no idea. That one answer explains why so many business owners feel completely burnt out by marketing.

In this episode:

• Why social media platforms are engineered to need you every single day
• The search engine difference, and why Pinterest works nothing like Instagram or Facebook
• A pin I made in 2014 that's still in my top 10 performing pins today
• What "calm marketing" actually looks like in practice
• Who gets the best results from this approach, and who it's not for
• The honest caveat about how long Pinterest actually takes to work

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You invested in brand photos. You've got them. Maybe a few made it onto your website or Instagram, and the rest are sitting in a folder doing absolutely nothing for your business. In this episode, I'm breaking down why the photos that perform best on Pinterest are never the polished headshots, and exactly how to turn one brand photo into five pins that can drive traffic for months, even years. In this episode:

• Why brand photos outperform graphic-only pins on Pinterest

• The specific types of shots that drive the most outbound clicks (behind-the-scenes, varied emotion, lifestyle, and tool shots)

• How to turn one photo into five pins targeting five different keywords

• Why the text overlay matters as much as the photo itself
• Where to pin your brand photo content for maximum reach
• Why a Pinterest pin can outlast an Instagram post by months, even years

ALL THE LINKS MENTIONED

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Most service providers who try Pinterest either post randomly and quit when nothing happens, or post consistently without ever understanding how the full strategy connects. This episode is the full picture, the complete Pinterest strategy that works as a system, so Pinterest keeps sending you the right clients even on the weeks you barely touch it.

In this episode:

• Why Pinterest is a search engine, not social media, and why that changes everything about your strategy
• How to set up boards that act as amplifiers for every pin you post
• The 5 places keywords matter most on Pinterest
• What to actually pin, and why you're never creating brand new content just for Pinterest
• Why consistency beats volume, and the pace that actually works long term
• How long it really takes to see traction, and why the first few months feel quiet
• The one metric worth tracking (hint, it's not impressions or saves)

ALL THE LINKS MENTIONED

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail

If your SEO strategy still lives only on Google, you're missing where your clients are actually searching. Georgie Kemp, who leads organic search at Veed, joins me to break down why traditional SEO isn't dying (the data says search is actually growing) and how AI search is opening up a whole new playing field for small businesses and service providers.

In this episode we cover:

• Why heavy Google search actually increased even as AI search exploded
• Whether you still need SEO fundamentals in the age of ChatGPT and AI overviews
• What "multi-surface optimization" means and how to do it without a huge team
• Why video is the most underestimated part of your marketing strategy
• How to turn one 60 to 90 second video into five pieces of content
• Why you need to ask a second clarifying question when clients tell you how they found you
• A simple, free test and learn approach to AI search you can start this week

Grab Georgie's free guide on optimizing video for AI search plus Veed's Ultimate Guide to Video Marketing report

ALL LINKED MENTIONED

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail

Your Pinterest business account is set up. You've got boards going. You're even posting here and there. So why isn't any of it turning into real traffic to your website? In this episode, I'm breaking down the exact posting system I use with my own clients to get consistent outbound clicks without living on Pinterest every day.

In this episode:

• What to actually pin, and the 3 types of pins that work best for service providers
• How to build a pin that actually stops the scroll (image, title, description, and CTA)
• The 5 Pins System, and why it multiplies your reach from a single piece of content
• How often you really need to post, and why volume spikes hurt more than they help
• The 7 day rule for spacing your pins, and the one exception I make to it
• How to batch and schedule so your pins go out daily without you touching Pinterest every day
• The 30 second step almost nobody does that earns 123% more outbound clicks

Free Organic Pins Checklist 

Tailwind's Free Plan

Pin Copy Pro

Tailwind Market Research 1

Tailwind Market Research 2

Tailwind Market Research 3

Wanna read or watch the video? 

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail

If you've been marketing on a personal Pinterest account, or you're starting from scratch and not sure where to begin, this episode is your foundation. Setting up your Pinterest business account correctly determines whether Pinterest actually works for you or just quietly sits there doing nothing. I'm walking through every step, including the details most tutorials skip entirely.

In this episode:

• Why a business account isn't optional if you're marketing your business on Pinterest
• The two ways to get set up, whether you're starting new or converting a personal account
• How to fill out your profile so Pinterest knows exactly who to show your content to
• Writing a profile name and bio that work as SEO, not just introductions
• Why claiming your website matters more than most people realize
• How to set up your first boards with the right names and descriptions
• A full setup checklist to make sure you didn't miss a thing

ALL THE LINKS MENTIONED

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail

You paid for a brand shoot, you love the photos, and they're sitting in a folder on your computer not booking a single client. Here's the truth: the photos that fill your calendar are not about how you look. They're about what your future client needs to see to feel ready to hire you. That's a completely different brief.

In this episode, I'm giving you the 5 questions to answer before your next brand shoot so every photo pulls its weight in your marketing.

In this episode, I cover:

• Why brands using original photos see a 35% increase in customer trust
• The most overlooked shot in every brand session (not one photographer I've worked with planned for it)
• What to wear when you don't have a uniform, and the 4 colors that work with any brand palette
• How your client's before-and-after emotions become a visual brief for your expressions
• Varied looks: how one shoot can fuel a year of scroll-stopping content
• Why your tools, your workspace, and even your pets belong in your photos
• How these photos become Pinterest pins, reel covers, and thumbnails that stop the scroll

Grab the free Brand Shoot Prep Checklist inside my Visibility Vault at learn.jenvazquez.com/resources, and if you're ready for a shoot planned around your marketing, book a free discovery call at jenvazquez.com/discovery.  Or, read right here. https://jenvazquez.com/brand-photo-shoot-prep-5-questions-that-book-clients/

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail

If you are posting on Pinterest and still not getting found, the problem is not your design, it is your keywords. In this episode I break down the biggest Pinterest keyword mistake service providers make and the exact four question interview I run with every client before we touch anything else.

In this episode:

• Why the biggest, highest volume keywords are usually the hardest ones to win
• Why keyword stuffing in your pin description kills your clicks
• The 4 question interview to find your best keywords, straight from your own business
• The keyword walk down, taking a broad term all the way to a specific, winnable one
• Why a zero volume keyword can still be the one that books your ideal client
• The 3 free tools I use to validate every keyword before it goes on a pin

ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-keyword-research/

Support the show

Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint 

Here are some free things I've got coming up:

• Want your account audited? FREE Pinterest Audits LIVE on YouTube. 
• Free Pinterest Masterclass

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.