For 156 - Commentary - Podcasting Basics - Part 4 of 6, Jen Amos discusses strategies for online marketing a podcast or other content. She talks about creating lots of content upfront by recording it in bulk and chopping it into shorter segments. She recommends using scheduling tools like Metricool to efficiently post content across multiple social media platforms. Jen also shares details about how she planned and recorded her podcast Season 7 over a period of 6 months before partnering with The Rosie Network.