214: Building an Online Brand - The Rosie Network Service2CEO Workshop - Part 2 of 2
In part 2 of Jen Amos' marketing workshop with The Rosie Network's Service2CEO Program, she discusses the intricacies of understanding user intent and studying competition using Google's first page results. She also shares strategies for creating engaging content by examining search results, understanding what potential customers are asking, and leveraging tools like Google Analytics, Google Search Console, and Google Trends to optimize your digital presence. Jen shares tools like StreamYard and Descript for podcasting and video content, and practical advice on leveraging organic traffic before venturing into paid ads.
Watch the video replay: https://youtu.be/USEzsGpUy2Y
For a copy of mentioned resources: https://docs.google.com/document/d/17HXc76JwlYBCEvlVlouICCaJCTUlazH_I2EgL43_8mE/edit?usp=sharing