Inside the Fort by US VetWealth

214: Building an Online Brand - The Rosie Network Service2CEO Workshop - Part 2 of 2

In part 2 of Jen Amos' marketing workshop with The Rosie Network's Service2CEO Program, she discusses the intricacies of understanding user intent and studying competition using Google's first page results. She also shares strategies for creating engaging content by examining search results, understanding what potential customers are asking, and leveraging tools like Google Analytics, Google Search Console, and Google Trends to optimize your digital presence. Jen shares tools like StreamYard and Descript for podcasting and video content, and practical advice on leveraging organic traffic before venturing into paid ads.

Watch the video replay: https://youtu.be/USEzsGpUy2Y

For a copy of mentioned resources: https://docs.google.com/document/d/17HXc76JwlYBCEvlVlouICCaJCTUlazH_I2EgL43_8mE/edit?usp=sharing

213: Building an Online Brand - The Rosie Network Service2CEO Workshop - Part 1 of 2

Jen Amos teaches practical marketing insights and strategies for The Rosie Network's Service2CEO cohort members. Jen invites the members to hot seats to address their unique business challenges. She shares her personal and professional experience on leveraging SEO, social media, and other digital tools to enhance online presence and drive customer engagement. Whether you're just starting or looking to strengthen your marketing efforts, part 1 of 2 of the workshop offers valuable advice to help navigate the complex world of digital marketing.

Watch the video replay: https://youtu.be/dY01v7C5plU

For a copy of mentioned resources: https://docs.google.com/document/d/17HXc76JwlYBCEvlVlouICCaJCTUlazH_I2EgL43_8mE/edit?usp=sharing

212: Jen's first week shifting from self-education to a formal education - Part 2 of 2

Jen continues to reflect on the journey that led to going back to school and her desire for mentorship and structured learning. With guidance from experienced mentors and the advantage of a supportive environment, Jen hopes to hone her digital marketing skills, move past self-doubts, and align her actions with her beliefs.

211: Jen's first week shifting from self-education to a formal education - Part 1 of 2

Jen shares her experiences and anxieties about returning to school after a 13-year hiatus. She reflects on her educational journey, highlighting cognitive dissonance due to differing personal desires and familial expectations. She shares her past academic pursuits, including a degree in journalism and media studies, and the decision to forgo a master's degree. She describes her continuous search for stability and community throughout her educational and professional life. She mentions her history as a military child, frequent school changes, and the impact of attending different schools. She reflects on her transition into the sales industry and discovers a natural skill in social media marketing, which eventually led to starting a business.

210: Building a brand for monetary gain isn't everything - Part 2 of 2

For Ep. 210: Building a brand for monetary gain isn't everything - Part 2 of 2, Jen reflects on her upbringing as part of a Gold Star family, highlighting the benefits and challenges faced, including support received through programs like Chapter 35 for education. She discusses her involvement with the Price of Freedom Foundation, which documents stories of fallen heroes, and her father's book publication. Jen also shares her readiness to refine her digital marketing skills through formal education. She emphasizes the unforeseen benefits of podcasting, such as networking and opportunities, and expresses excitement about starting this new educational journey.

209: Building a brand for monetary gain isn't everything - Part 1 of 2

For Ep. 209: Building a brand for monetary gain isn't everything - Part 1 of 2, Jen begins by recapping the previous episode where she announces her return to school. She shares insights from her podcasting journey over the past five years, highlighting the significance of the connections and recognition received, and her reflections on returning back to school.

208: Jen returns to school and explains why

Jen shares a personal update about returning to school! She reflects on her educational background, career journey, and the decision to seek structured mentorship. She emphasizes the importance of continual learning, resilience, and the evolution of her professional and personal life through digital marketing.

207: Reflecting On The Past, Present, and Future of Holding Down The Fort by US VetWealth

Jen Amos as she gives a sneak peek behind the scenes of the podcast discussing the release of the trailer on September 16 and the new season starting on September 23. Jen talks about the evolution of the podcast over five years, the decision to cut back on the number of episodes and guests, and her exciting new plans to repurpose past content into a blog and potential eBooks. Learn about the diverse topics and guest appearances featured this season, and get insights into Jen's future projects aiming to diversify media content.

206: Jen Amos’ Initial Reaction on A Notable Recognition by The Rosie Network

To her surprise, Jen Amos reads an email from Tricia Ross, the Marketing Director of The Rosie Network, congratulating her for being recognized as one of the 2024 Notable Military Connected Entrepreneurs! The email celebrates Jen's exceptional innovation, resilience, and leadership in business, especially highlighting her contributions to the military community. Jen reflects on her journey, emphasizing the importance of resilience and dedication in entrepreneurship. She hopes that her story serves as an inspiration to other military-connected entrepreneurs and underscores the significance of perseverance and vision in achieving success.

Note: This was recorded on July 15, 2024

205: Wrapping Up Season 8 and Finding Joy in the Podcasting Journey

For the final commentary on Season 8 of Holding Down the Fort by US VetWealth, Jen Amos reflects on her podcasting journey, discussing the benefits of creating content in advance to stay more present and engaged with the audience. She shares insights from her leisure readings, focusing on the themes of discipline and mastery as discussed in books like 'The Slight Edge' by Jeff Olson and 'Mastery' by Robert Greene. Jen delves into the importance of listening to one’s inner calling and overcoming modern distractions, emphasizing the value of maintaining curiosity and self-expression. She describes her own path of self-education and continuous learning, likening it to an apprenticeship. Jen concludes the episode by expressing gratitude to her listeners and reflecting on the humbling, non-linear journey of content creation and personal growth.