172 - Website Advice for Beginners - Part 2 of 4
For Website Advice for Beginners - Part 2 of 4, Jen Amos continues her feedback on a website she's reviewing. She discusses the importance of mobile optimization, clear messaging on the homepage, correct domain choice (.com vs .blog), having an undated homepage separate from the blog, and maintaining an active website. She puts emphasis on the necessity of a call-to-action on every page and provides examples. Jen concludes by stressing the importance of being direct with the audience about what to do next (call to action), while also being clear about who you are and what you do (the who, what, where, when, why, and how).