In an increasingly competitive online space, you need to have a B2B website that doesn’t confuse potential clients, and instead gives them a great user experience that leads to conversions. On this episode, Sam Moss joins Christian Klepp on the 'B2B Marketers on a Mission' podcast to discuss what makes a great and effective B2B website, what marketers can do to improve conversions, and what some of the most recent design trends are. Sam also talks about the importance of keeping it simple while standing out and why it’s imperative to understand your target audience before you develop content and invest in SEO.