"It's my job as a marketer to be an expert in what's good… use whatever tools I can, and as quickly as I can." -Chaz Ross-Munro

Chaz Ross-Munro is a B2B marketing executive with a background in CRM, customer success, and operational transformation, she specializes in aligning marketing, sales, and delivery teams around unified data and strategic outcomes.

With two decades of experience driving growth in the AEC and construction tech sectors, she's led initiatives that have redefined how companies think about their customer lifecycle—from acquisition to retention. Her superpower is translating marketing strategy into business-wide impact.

At Datumate, she led high-impact programs that leveraged customer insights, digital modeling, and CRM tools to turn complex construction data into actionable intelligence for decision-makers.

She's authored two books on CRM and AEC marketing strategy and helped over 120 companies implement scalable systems for sustainable growth. Whether building brand equity, driving operational alignment, or scaling GTM strategies, she bring a deep understanding of what makes organizations thrive.

Website: https://www.chazrossmunro.com/

LinkedIn: https://www.linkedin.com/in/chazmarierossmunro/

YouTube: https://www.youtube.com/chazrossmunro

Facebook: https://www.facebook.com/chaz.rossmunro/

Austan Preuett is Austan Preuett is a seasoned marketing strategist and Director of Marketing at Lynx Systems, where she leads brand development, content strategy, and partner marketing in the physical security industry. With over 10 years of experience driving revenue growth and crafting impactful campaigns across tech, energy, and advertising sectors, Austan brings a results-driven approach to every project. She also serves as a board member for the International Association for Healthcare Security and Safety (IAHSS) Central Texas Chapter, championing safety innovation and industry collaboration.

Website: https://www.lynxsystems.com

LinkedIn: https://www.linkedin.com/in/austan-preuett/

Instagram: https://www.instagram.com/austan_preuett/

YouTube: https://youtube.com/@lynxduress?si=BaxJKCuyN3d9jG-v

Facebook: https://www.facebook.com/austan.palmer

In this episode, we explore how data-driven strategy, customer insights, and innovative marketing approaches can align teams, elevate brand impact, and create sustainable business growth.

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