"One of the keys to success in B2B marketing is… the mundane of just day to day marketing best practices." - Matan Funes

Matan Funes is Head of Marketing at Leverate with extensive experience in B2B growth strategies, website design, SEO, and digital marketing. With a history of entrepreneurial and creative roles, Matan has built and scaled businesses, developed comprehensive marketing infrastructures, and managed high-performing teams. In this interview, we dive into Matan’s experiences and insights in the marketing world of the dynamic tech scene of Tel Aviv and Leverate’s unique technological innovations. 

Website: https://leverate.com/

LinkedIn: https://www.linkedin.com/in/matan-funes/

YouTube: https://www.youtube.com/@Leveratelive

Instagram: https://www.instagram.com/matanfunes/?next=%2F

"The main value of having both marketing and sales under one person is that there's no break in the funnel." - Assaf Frances

Assaf Frances is a dedicated and passionate marketing professional who excels in creating growth engines, orchestrating brand management initiatives, and facilitating operational excellence. His strength lies in crafting compelling narratives and fostering impactful communication strategies within the dynamic SaaS landscape for government and beyond. Assaf has contributed significantly to enhancing brand visibility and facilitating expansion initiatives in alignment with company aspirations through both exceptional field marketing presences and unique digital marketing assets. In this interview, Assaf shares his journey and the strategic approach Gelt employs to integrate marketing and sales in order to streamline their growth.

Website: https://www.joingelt.com/

LinkedIn: https://www.linkedin.com/in/assaf-frances-4a60b938/

"For us to be identifiable in a unique and specific way, it is very important because we want people to know that we have a personality and we are real people." - Yoav Golub

Yoav Golub has been the Marketing Director at Finout for the past three years. He brings over a decade of experience in the B2B Technology Marketing industry to the table. Yoav’s expertise centers on cloud-based products, with a particular focus on cost management and FinOps fields. This specialized knowledge has equipped him to drive strategic marketing initiatives and deliver impactful results in the rapidly evolving tech landscape. In this interview, we discuss innovative branding, agile marketing strategies, and practical tips for maintaining strong CEO relationships.

Website: https://www.finout.io/

LinkedIn: https://www.linkedin.com/in/yoav-golub/

"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami

Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world.

Website: https://www.albarius.io

LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/

"The convergence of strategy and storytelling can redefine market narratives and propel technological innovations to new heights." - Amit Aliman

Amit Aliman is a hands-on marketing strategist and expert storyteller. He is a proven expert in crafting and executing positioning, narratives, and go-to-market strategies, having done so for over 25+ B2B tech companies. In this interview, we dive into the dynamic world of marketing with Amit as we uncover his unique journey and insights on cybersecurity, storytelling, and tech challenges.

Website: https://infinipoint.io/ 

LinkedIn: https://www.linkedin.com/in/amitaliman/

YouTube: https://www.youtube.com/@infinipoint

"The emails are getting worse and worse and less personal, so it creates an opportunity for true differentiation with personalization." - Greg Grand

Greg Grand brings decades of experience to help businesses run and grow their sales. He manages your entire sales function on a fractional or virtual basis, developing and enhancing processes and structures, as well as building and implementing all the necessary tactical components and teams. In this interview, we discuss bridging marketing and sales gaps, tips on AI tools, and boosting collaboration. 

Website: https://gsquaredadvisors.com/

LinkedIn: https://www.linkedin.com/in/greggrand

"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal

Yaron Bartal’s passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he became part of Apester, where he led the entire business and media operations. Most recently, Yaron joined SciPlay, a major player in social gaming, as VP of Growth, overseeing their global marketing efforts, including organic and paid user acquisition, marketing technology, creative, and innovation strategies. In this interview we chat about innovative marketing strategies, growth strategies, and the impact of being in Tel Aviv’s tech hub. 

Website: https://www.sciplay.com/

LinkedIn: https://www.linkedin.com/in/yaron-bartal-49291926/?originalSubdomain=il

YouTube: https://www.youtube.com/@sciplay8892

Instagram: https://www.instagram.com/sciplay_games/

"You need to think of the whole journey, addressing each touchpoint and funnel stage." - Ilan Hertz

Ilan Hertz has over 15 years of experience in B2B marketing, from high-level strategic planning to hands-on execution. Ilan's experience encompasses the entire marketing spectrum, from envisioning comprehensive strategies to orchestrating seamless marketing operations. Ilan is currently the VP of demand generation at InfiniGrow, where he thrives in this challenging environment, finding both satisfaction and a stimulating challenge in marketing to marketing leaders. In this interview, Ilan provides tips on attribution, outbound campaigns, and success measurement for B2B SaaS marketing.

Website: https://infinigrow.com/

LinkedIn: https://www.linkedin.com/in/ilanhertz/

Facebook: https://www.facebook.com/ilan.hertz/

"Adopt a fail-fast mentality. You don’t have time for five-year plans. You can plan for a year, but be prepared to pivot quickly." - Amotz Harari

Amotz Harari leads a team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Their mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide. With years of intensive marketing experience, Amotz merges a well-rounded background in SEO, content development, social, outreach, SEM, and analytics, with knowledge in UI/UX, consumer psychology, product, and competitive research. In this interview, Amotz teaches us how Storydoc uses AI and innovative marketing strategies to create compelling business presentations.

Website: www.storydoc.com 

LinkedIn: https://www.linkedin.com/in/amotz-harari/

"I threw some money down the toilet because I had no idea what I was doing." - Paul Stanford

Dr. Stanford is a Licensed Marriage and Family Therapist Supervisor in Texas. He graduated from Texas A&M University with a Bachelor’s degree in Psychology, Nova Southeastern University with a Master’s in Marriage and Family Therapy, and from Florida State University with a Ph.D. in Marriage and Family Therapy. Dr. Stanford is an adjunct professor for the marriage and family therapy program at Texas A&M – Central Texas and Pepperdine University, teaching courses in family theory and couples therapy among others. In this interview Paul shares insights on growing a therapy practice, marketing strategies, and destigmatizing mental health. Tune in for valuable tips and Paul's personal journey.

Website: www.stanfordcouplescounseling.com 

LinkedIn: https://www.linkedin.com/in/dr-paul-stanford/ 

Instagram: https://www.instagram.com/stanfordcouplescounseling/

Facebook: https://www.facebook.com/StanfordCouples/