In this episode of Ignite, Sr. Director of Digital Marketing at Keck Medicine of USC, Todd Richards, joins Cardinal's CEO, Alex Membrillo, for an insightful conversation on how healthcare marketers can adapt their digital marketing strategies to the evolving landscape influenced by AI and changing patient demographics. They explore the importance of truly understanding your audience by following the "Platinum Rule"—treating people how they want to be treated—and tailoring content to highlight unique selling propositions, such as patient testimonials and specific treatments. By focusing on service line-specific strategies and blending traditional and digital media, you can effectively engage patients and build trust, ultimately enhancing your marketing efforts in a competitive healthcare environment.

RELATED RESOURCES

Connect with Todd - https://www.linkedin.com/in/toddsrichards/

Winning SEO in the Age of AI - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-impact-seo/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/