In this episode dive into Ashley's popular metaphor - the persistent tugboat and the sturdy lighthouse. She delves into the exhausting challenges of behaving like a tugboat, futilely pulling people towards their destinations & "goals". Instead, she suggests the lighthouse approach, radiating a strong message that many will willingly follow through their own personal power.

Are you eager to construct a brand that makes a difference and doesn't sap your energy? Then this episode is just right for you. Tune in for valuable advice on how to uniquely stand out, uplift others, and build a successful brand that genuinely mirrors your unique unfair advantage.

Explore with our host, how you can transform your business from a hard-pulling tugboat into a guiding lighthouse. Learn the process of identifying your ideal clients and tailoring your business to fit their unique needs. Discover the importance of key qualifying questions and how their answers can shape your business strategy.

Aside from these enlightening discussions, Ashley shares valuable wisdom about the utility of self-led leaders as clients and the significance of staying true to your niche. Equip yourself with the necessary tools to cater to clients seeking guidance and not force - become a lighthouse and stop being a tugboat.

To join us in the BG5 Business Bundle: https://www.ashleybrianaeve.com/bg5-business-membership