In today's episode, Jesse joins Brian to talk about skip tracing company Batch Skip Tracing and what sets them apart from other services. They discuss how people can use the data Batch Skip Tracing provides, and possible marketing strategies for this data. They discuss what types of things you should look for in a skip tracing service, as well as some of the trends for different kinds of marketing.

 

Key Takeaways:

 

[1:20] Jesse explains what skip tracing is, and how it works to produce phone numbers based on a list. From there, you can do a cold call, send a text, or leave a voicemail.

[3:08] Jesse talks about the evolution of skip tracing, from skip tracing for addresses to skip tracing for numbers. He talks about the functionality of some apps out there, and how this affects the efficiency of real estate.

[3:55] In addition to the skip tracing, Jesse is also an active wholesaler. He talks about how he made the switch over to the data side.

[6:30] Jesse talks about what separates BST from other skip tracing services. They pull from four different data sources and aggregate it.

[8:08] Jesse and Brian discuss the most efficient ways to use the data they produce with skip tracing. You can use their data for digital marketing, but it's primarily used for calls, voicemails, and texts.

[8:52] To apply the data to the business, they then use a marketing calendar to distribute calls, texts, and voicemails over several weeks. They determine the follow-up strategy depending on the motivation they think a seller has. The campaign will then depend on the marketing strategy.

[10:05] They are working on creating an all-in-one service so that after you get your list from skip tracing, you can use their service for texting, automated voicemail, and a dialer.

[11:05] It seems to be the trend for people to be moving towards this type of marketing. Texting is good because even if people don't respond, they generally will look at the message. Cold calling is getting harder because more numbers are being spammed and less likely to be answered. When one type of marketing falls out of popularity, it's a good time to pick it up because the competition decreases.

[12:30] Jesse talks about what's next for some of these channels in finding motivated sellers. Texting will likely be around for a while, and building your digital marketing presence is important.

[13:55] To get started with Batch Skip Tracing, you can just visit their website to upload your list, and the turnaround time should be the same day.

[14:30] Jesse talks about some good places to get your lists. One of the best places to get your lists is your local county's office and finding lists specific to your county. If you can get a list that other people aren't willing to get, you'll have less competition with that list.

[16:05] You pay for what you get — if you're using a skip tracing service, make sure you know where they are sourcing their data. You want to make sure you have the right data before you get started on calling.

[17:23] Jesse talks about a few things that are on the horizon for BST, as well as what's on the horizon for his wholesaling business as well.

 

Mentioned in This Episode:

 

Meetings

Daily REIA Show

REI Facebook Page

Brian's Book

Batch Skip Tracing

CallTools

Mojo

Zen Desk