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#158 Why Playing It Safe is Killing Your Marketing - B2B-Marketing Expert Austin La Roche
"Make half the room love you — and the rest uncomfortable.”
That’s just one of many bold takes from Austin LaRoche, CEO of ATAK Interactive, in this episode of the NEW TREND SOCIETY Podcast.
Together with host Benjamin Diedering, Austin unpacks the power of purposeful B2B marketing, what real thought leadership looks like, and why playing it safe in business is no longer an option.
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By NEW TREND SOCIETY"Make half the room love you — and the rest uncomfortable.”
That’s just one of many bold takes from Austin LaRoche, CEO of ATAK Interactive, in this episode of the NEW TREND SOCIETY Podcast.
Together with host Benjamin Diedering, Austin unpacks the power of purposeful B2B marketing, what real thought leadership looks like, and why playing it safe in business is no longer an option.