In this episode of NEW TREND SOCIETY, we are talking with Hannah Perez, co-founder of SEEQ Clear Protein, about building a new product category, going viral on TikTok, and turning cultural hacks into explosive brand growth.

Hannah shares how SEEQ sold out its first 4,000 units through simple sampling videos, caught Mark Cuban’s attention without pitching, and turned TikTok stunts - from “North Pole” deliveries to a 150-person Peach Beach event - into a real community.

She breaks down SEEQ’s content strategy, social-hacking mindset, and how the brand scales across TikTok, Instagram, Target and Costco.

In this episode, Benjamin talks with Robert Schönholz, founder of laria.ai, about how tools like Sora are revolutionizing video creation.

Robert explains why structured prompts are the secret to cinematic AI videos and how brands can turn simple ideas into studio-quality ads.

We dive into practical AI workflows, from splitting creative tasks across models to using presets for fast, on-brand results. Robert also shares why he’s building in Berlin, what it takes to bootstrap an AI company, and how authenticity will always beat automation in the long run.

For nearly a century, Jägermeister has been more than a drink, it’s a cultural icon.

In this episode, Benjamin Diedering sits down with Sven Schindler, Global Head of Digital & Experiential Marketing at Jägermeister, to explore how a heritage brand stays fresh, bold, and relevant in a world that’s drinking less.

Sven shares how Jägermeister’s legendary activations - from the first-ever football jersey sponsorship to collaborations with Pantone, Santa Cruz Skateboards, and the immersive Sensory Voyage - prove that innovation and storytelling are in the brand’s DNA.

Discover what it takes to keep a 90-year-old brand at the heart of youth culture, build authentic communities, and create campaigns that make even your mom talk about them.

What happens when art, motorsport, and streetwear collide?In this episode, Benjamin Diedering sits down with Max Vandenberg, Creative Director at Race Service in Los Angeles, the creative powerhouse redefining what car culture looks like in 2025.

From designing an “anti-art car” for Mercedes-AMG to creating fashion lines with Michelin and throwing afterparties at Formula 1, Max shares how Race Service blends design, storytelling, and community to make motorsport culturally relevant again.

A must-listen for anyone building brands at the intersection of culture, creativity, and speed.

How do you turn a travel blog into Europe’s leading platform for luxury travel and smart deals?

In this episode, Benjamin Diedering sits down with Moritz Lindner, co-founder of Reisetopia, to explore how he built a powerhouse brand that helps millions save thousands on premium flights, hotels, and credit card benefits.

We talk about the hidden sweet spots of loyalty programs, why storytelling is the key to selling premium experiences, and how partnerships with brands like Porsche and Lufthansa redefine what luxury marketing looks like today.

If you’ve ever wondered how to combine community, content, and commerce into a scalable business model, this conversation is a must-listen.

Die American Express Business Stories gehen in eine neue Runde!In dieser Folge treffen wir Angelica Conraths, Gründerin des FemTech-Startups fembites. Mit ihrer Plattform unterstützt sie Frauen beim Umgang mit dem Post-Pill-Syndrom und dabei, ihren Hormonhaushalt besser zu verstehen.

Ein inspirierendes Gespräch über Female Leadership, Innovation im HealthTech und den Mut, aus einem Tabuthema eine erfolgreiche Firma aufzubauen.

#AmexBusiness #BusinessStories #FemaleLeadership #FemTech #Podcast #YouTube #Anzeige #Sponsored

In this Special Live Episode of "THE NEW TREND SOCIETY" are we talking with Cole Walliser @Neuehouse Venice / Los Angeles.Cole Walliser is a Canadian filmmaker and music video director. The man behind the "Glambot" is in conversation with Benjamin Diedering and the audience. He tells us interesting stories about his career from scratch and talks about very interesting insights.

Website: ⁠https://www.colewalliser.com/⁠

Instagram: ⁠@colewalliser

SOCIALS:TikTok: https://tiktok.com/@newtrendsocietyInstagram: https://instagram.com/newtrendsocietyWebsite: https://newtrendsociety.com

"Make half the room love you — and the rest uncomfortable.”

That’s just one of many bold takes from Austin LaRoche, CEO of ATAK Interactive, in this episode of the NEW TREND SOCIETY Podcast.

Together with host Benjamin Diedering, Austin unpacks the power of purposeful B2B marketing, what real thought leadership looks like, and why playing it safe in business is no longer an option.

What do magic and marketing have in common? According to Diana S. Zimmerman – once the world’s #1 female magician – everything. In this episode of NEW TREND SOCIETY, she shares how she built a personal brand through storytelling, emotion, and the courage to reinvent herself. From performing illusions to coining the term strategic branding, Diana’s journey is a masterclass in turning talent into legacy.