In this episode of “The Daily Author”, our guests, Cindy Anderson and Anthony Marshall, are IBM executives and co-founders of the Global Thought Leadership Institute. They explore the impact of thought leadership. In their new book, The ROI of Thought Leadership, they reveal how businesses can measure the true value of innovation and branding.

We discuss the power of thought leadership, particularly when it's perceived as independent and based on integrity. This perception helps build trust and credibility.

We cover the importance of patience for aspiring nonfiction authors, as books often take longer to complete than expected. They also recommend writing for oneself or a single ideal reader to ensure authenticity and engagement.

Please enjoy!

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