John Whiting, CEO of Bulletproof Entrepreneur and Rodric’s own coach, brings a raw, data-driven take on scaling coaching businesses and life itself. 

From dropping out of college golf to pro sales, to building a company that helps online coaches scale to $50K–$100K/month in profit, John shares how tracking ratios, reverse-engineering results, and asking better questions create competitive advantage. 

They discuss why most people resist certainty (because it ends the “game”), how to define bigger goals beyond money, and why many entrepreneurs resist their own magic. 

John explains his charge clearing process for decision-making and the mindset shift that keeps him aligned: “What would I do if I didn’t give a f*** what anyone else thought?” 

If you’ve ever wanted practical math for success mixed with existential philosophy—and some humor about not sucking—this episode will flip your brain.

Timestamps & Topics

• 00:00 – 01:25 Meet John Whiting: Bulletproof Entrepreneur CEO.
• 03:06 – 05:36 Golf → sales → tracking ratios → math as competitive edge.
• 07:03 – 09:37 Why people resist certainty: keeping the game alive.
• 10:38 – 13:31 Beyond money: bigger goals, ripple effects, and fulfillment.
• 15:45 – 17:50 Responsibility to share your magic (and why most resist theirs).
• 21:54 – 24:03 Charge clearing: asking better questions → better beliefs → better results.
• 24:21 – 27:22 Audience Q&A: “What’s the one question to ask daily?” John’s answer.
• 28:53 – 29:18 Wrap-up: be the god you are; create whatever you want.

Highlights

• Everything is math: success can be reverse-engineered through ratios.
• Most people sabotage certainty to keep life “interesting.”
• If you don’t know your bigger “why,” start with what you don’t want.
• Ripple effect: help successful clients go further to maximize impact.
• Decision clarity = asking the right questions in the right order.

Pull Quotes

• “Everything in the physical universe is math. Once you see it, it’s knowable.” —John Whiting
• “The game disappears as soon as you win it—that’s why people resist certainty.” —John Whiting
• “What would I do if I absolutely didn’t give a f*** what anybody else thought?” —John Whiting
• “The true cost of anything is the amount of life you exchange for it.” —Rodric

Guest

John Whiting — CEO, Bulletproof Entrepreneur, helping coaches scale to $50K–$100K/month profit and beyond.

📲 Instagram: https://www.instagram.com/bulletproof.john/?hl=en

📲Linked In: https://www.linkedin.com/in/johnwhitingbge/

📲Facebook: https://web.facebook.com/johnwhitingofficial/?_rdc=1&_rdr#

 📺 YouTube: https://www.youtube.com/@john.whiting

🌐 Website: bulletproofentrepreneur.io

Resources:

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