You’ve been hearing that you should be using email to build your brand and market your products, but how exactly do you do that? Where should you get started? How do you even start an email list? How do you take the one you have and supercharge the growth?

In this jam-packed episode, I give you a crash course on email marketing. You’ll learn how to get people to sign up, what to send, when to send, and why using email gets you more than 10x the engagement Twitter does.

We talk about effective ways to incentivize signups without adding spammy popups to your site and whether it matters what type of lead magnet you use.

We answer a ton of questions from the chat, so you’re bound to hear something that resonates with you whether you’re just thinking about using email or if you’ve been marketing for a long time.