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#159 Rand Fishkin - The end of website traffic - living in a zero-click world
Rand Fishkin reveals why traffic-focused marketing is dying and what's next in this eye-opening conversation at Friends of Search Amsterdam 2025. As the founder of SparkToro and former CEO of Moz, Rand shares powerful insights about the shift to "zero-click" content and why your marketing strategy needs a complete overhaul.
Learn why chasing website traffic might be hurting your business, how social platforms are changing the game, and what really works in B2B marketing today.
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By Jerrel ArkesRand Fishkin reveals why traffic-focused marketing is dying and what's next in this eye-opening conversation at Friends of Search Amsterdam 2025. As the founder of SparkToro and former CEO of Moz, Rand shares powerful insights about the shift to "zero-click" content and why your marketing strategy needs a complete overhaul.
Learn why chasing website traffic might be hurting your business, how social platforms are changing the game, and what really works in B2B marketing today.