Raise your hand if you’ve ever wondered why gaining more followers isn’t leading to more sales in your business. You’re not the only one! Here’s the truth: metrics like follower count and likes don’t actually matter when it comes to your bottom line. In this episode, Emma breaks down the difference between “vanity metrics”—the ones that feel good but don’t actually impact your business—and “conversion metrics”—the ones you actually want to be paying attention to. She explains the hidden numbers that truly impact your ROI, how DM conversations are the best place to land more sales, and why website clicks should be your new best friend. Stop chasing likes—start tracking what actually moves the needle.

Listen in as Emma explains:

• The surprising number one metric Instagram uses to measure post performance

• Why DMs and website clicks are more valuable than public engagement

• How to generate more sales by prioritizing relationship-building social interactions

And so much more!

 

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