In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Carl-Erik Michalsen Moberg, CEO and Co-Founder of TicketCo. TicketCo began as a solution to outdated ticketing infrastructure in Norway's event industry and has evolved into one of Europe's fastest-growing sports ticketing platforms. What started as a necessity for their own mountain festival has grown into a company that holds monopoly positions in Norwegian sports and is rapidly expanding across the UK and Ireland. Moberg shares how they disrupted an industry dominated by legacy providers through strategic focus, innovative pricing models, and community building that elevates the often-overlooked heroes of the ticketing world.