In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Lance Dobson, Senior Director of Marketing and Analytics at Shed. Formerly known as Shed Rx, the company focuses on enhancing physical, mental, and emotional wellness through medical interventions, including weight loss medications like GLP-1s. Lance shares insights on creating authentic, connective marketing that resonates with consumers, avoiding tired marketing clichés, and structuring marketing teams to balance creative and analytical functions. He also discusses the evolving role of AI in marketing and the enduring importance of simplicity in effective consumer communication.

Transitioning from Shed Rx to Shed and expanding beyond GLP-1s to a more holistic wellness approach

Creating marketing that makes consumers feel understood rather than merely understanding the brand

Building creative and performance marketing teams with complementary skill sets

Using authentic customer stories to create emotional connections with target audiences

The impact of AI on marketing roles and resource allocation

The enduring value of marketing fundamentals in an increasingly complex landscape

The future of consumer marketing and the shift toward product features over traditional branding

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Casimir Rob, Founder and Managing Director of every®, a plant-based frozen meal subscription service. Launched at the beginning of the pandemic in March 2020, every® has evolved from an emergency meal solution to a transformative subscription service helping busy professionals maintain healthy eating habits. Through their journey, Casimir shares how they've doubled customer retention, dramatically expanded lifetime value, and successfully shifted to a subscription-only model despite initial conversion challenges. Their focus on high-quality flash-frozen plant-based meals bridges the gap between convenience and nutrition, targeting time-strapped professionals who want to prioritize their health without sacrificing quality or time.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nathan Levi, CMO at Popsa, a mobile-first "memory curation platform" that's disrupting the traditional photo printing industry. Popsa has transformed a dated category dominated by web-first incumbents into a frictionless mobile experience, particularly appealing to an older demographic seeking beautiful photo products without needing design skills. Nathan shares how Popsa built a global presence from day one, why they've rejected traditional brand marketing in favor of self-reinforcing growth loops, and how they've achieved impressive revenue-per-employee metrics through senior talent and AI-enabled workflows.

In this episode of The Future of Consumer Marketing, Brett Stapper speaks with Kim Chappell, Chief Brand Officer at Bobbie. As the first new infant formula company to enter the US market in eight years, Bobbie has created a beloved brand by addressing a critical gap in the baby nutrition market. Kim shares how Bobbie built remarkable brand loyalty in a heavily regulated and emotionally charged category by leading with authentic storytelling, creating real community connections, and turning marketing challenges into opportunities to drive meaningful change for parents.

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Carlisle “Dokk” Knight, co-founder and COO of Pura Cashmere, a luxury cashmere clothing brand. From his early days pioneering game streaming technology in the late 90s to building a multi-million dollar bootstrapped D2C fashion brand with his wife, Dokk shares invaluable insights on sustainable growth, maintaining product quality at scale, and the advantages of controlling your own fulfillment operations. With 5 consecutive years of doubling revenue and 800% growth according to Inc. 5000, Pura Cashmere offers a masterclass in building a successful D2C brand without venture funding, focusing on quality, customer experience, and long-term vision over rapid growth and quick exits.

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alon Rivel, CMO of Feast & Fettle, a meal delivery service focused on solving dinnertime fatigue for families. Unlike competitors who simply market food, Feast & Fettle positions itself as giving time back to busy parents. With a vertically integrated operation serving over 6,000 families weekly in the Northeast, Feast & Fettle is taking a deliberate, quality-focused approach to growth. As a recent Boston Globe-recognized fastest-growing company in New England, they're expanding strategically through acquisitions while maintaining their commitment to quality and operational excellence.

In this episode of The Future Consumer of Marketing, host Brett Stapper interviews Bunim Laskin, Founder and CEO of Swimply. Swimply has revolutionized recreational access by creating a marketplace that allows homeowners to rent out their private pools by the hour. With over $60 million in funding, expansion to 130 cities across three countries, and hosting over 4 million guests, Swimply is democratizing access to luxury pool experiences. From a Shark Tank appearance that aired on the exact day COVID lockdowns began to 4,000% growth during the pandemic, Bunim shares how he built a community-focused marketplace that connects "haves and have-nots" in an entirely new sharing economy category.

In this episode of The Future of Consumer Marketing, Brett Stapper interviews João Janes, Global VP of Marketing at Habyt. Habyt is disrupting the housing market by providing flexible living solutions that bridge the gap between short-term Airbnb stays and traditional long-term housing. Operating in over 20 cities worldwide, Habyt has become the leading player in the flexible co-living space by simplifying the housing process with lower deposits, streamlined documentation, and month-to-month flexibility. João shares his journey from selling opposite experiences to parents and students in the travel industry to building a transparent, user-focused brand that addresses the fundamental challenges of modern housing.

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Russell Breuer, Founder and CEO of Spot & Tango. What started as homemade dog food recipes in a New York City studio apartment has evolved into a thriving direct-to-consumer pet wellness brand with a $25 million manufacturing facility. Russell shares how the company has capitalized on the "humanization of pets" trend by creating personalized, high-quality dog food options while building a profitable D2C business model in a challenging market landscape. From making tough decisions about vertical integration to developing a data-driven marketing approach, Russell provides valuable insights on building a consumer brand that's both customer-centric and financially sound.

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In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Kaitlin Macholz, Head of Marketing at Beacons. Beacons provides a comprehensive business platform for content creators, enabling them to monetize their content across various social platforms through multiple revenue streams. With over 7 million users, Beacons has recently expanded their ecosystem with "Beacons for Brands," connecting advertisers with relevant creators for partnerships. Throughout the conversation, Kaitlin shares insights on creator marketing, product-led growth, and the evolving creator economy landscape, emphasizing the importance of empathy and understanding the unique challenges content creators face in building sustainable businesses.

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