In this episode of The Future of Marketing, host Andres Figueira interviews Erika White, Chief Marketing Officer at Navan, the leading all-in-one business travel and expense management platform. Navan is disrupting the antiquated corporate travel industry by bringing consumer-grade personalization to business travel—enabling employees to book trips as seamlessly as their personal travel while maintaining compliance and giving finance teams real-time visibility. After going public in October, Navan is scaling its marketing organization globally while maintaining an in-person culture that mirrors the in-person connections their product facilitates. Erika shares how she's building a unified global marketing function, leveraging AI for brand consistency at scale, and creating demand in a $185 billion addressable market dominated by legacy solutions.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Sarah Qualters, VP of Marketing at Rack & Riddle Custom Wine Services. As the #1 custom sparkling wine producer in the U.S. with 3.5 million cases of capacity, Rack & Riddle operates behind the scenes, producing sparkling wine for over 400 clients who sell it under their own labels. Sarah shares how she's building a marketing function from scratch in a B2B2C business model where most consumers have never heard of the brand—yet have likely enjoyed their wines at retailers like Trader Joe's, Kroger, and Albertsons. With just a two-person marketing team, she's establishing innovation processes, navigating complex multi-stakeholder decision chains, and identifying white space opportunities in a market dominated by European imports.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Isabella Sobieski, Director of Brand and Marketing at Pluto TV. Pluto TV is competing in one of the most crowded entertainment landscapes by positioning itself as the anti-subscription streaming service - completely free, always. Operating across 36 countries since being acquired by Paramount in 2019, Pluto TV faces a unique challenge: convincing consumers accustomed to Netflix's on-demand model or traditional TV's familiarity that there's a third way. By treating content curation as community building, leveraging nostalgia as a psychological trigger, and finding white space in niche content markets, Pluto has carved out a sustainable position in an oversaturated streaming market.

In this episode of The Future of Marketing, host Anders Figueira interviews Tyler Axon, Head of Growth at BetHog, a crypto casino and sportsbook from the founders of FanDuel. BetHog is entering one of the most challenging marketing environments imaginable: combining crypto and gambling regulations while competing against established giants like Stake. With just 15 people, BetHog is building trust in a space flooded with anonymous crypto casinos by leveraging their team's FanDuel pedigree, pioneering AI-powered gaming experiences, and completely reimagining digital marketing playbooks for Web3 consumers. Tyler shares how they're navigating the shift from traditional regulated betting to global crypto gambling, where wallet data replaces credit cards, influencer marketing trumps TV commercials, and ChatGPT rankings matter as much as Google SEO.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Andrew Maffettone, Founder of BlueTuskr, a full-service e-commerce marketing agency that operates at the intersection of Amazon marketplaces and direct-to-consumer strategies. With 15 years in e-commerce marketing and multiple agency exits under his belt, Andrew has built BlueTuskr into a 55-60 client operation that serves as an outsourced marketing department for e-commerce brands. BlueTuskr's differentiation lies in its ability to bridge the traditionally siloed worlds of marketplace and D2C marketing, creating truly omnichannel strategies through specialized sub-departments that function like seven agencies under one roof.

In this episode of The Future of Marketing, host Anders Figueira interviews Billy Boozer, Chief Technology Officer at Dual Boot Partners. Dual Boot Partners has evolved from building products for early-stage startups to becoming a strategic technology partner for mid-market and enterprise companies navigating the AI revolution. Through their proprietary AI tools DB90 and 3PO, they've created a methodology for accelerating software development by embedding AI agents at every stage of the development lifecycle. Their approach to legacy system modernization and AI implementation offers insights into how technology companies scale their service offerings while maintaining technical excellence across hundreds of engineers.

In this episode of The Future of Marketing, host Andres Figueira interviews Lin Sällström, Head of Sales & Marketing at Hickap, a 9-year-old Scandinavian vegan beauty brand. Hickap is carving out space in the highly competitive beauty market by building an inclusive community-first brand that treats customers like friends rather than transactions. Operating with a lean team of just nine people, Hickap has become one of the fastest-growing vegan beauty brands in Scandinavia through a marketing approach centered on consistency, authenticity, and deep customer relationships. Their strategy demonstrates how smaller brands can compete against legacy players like Max Factor, Lancôme, and Maybelline by leveraging proximity to customers and cultural relevance.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jordan Malara, owner of Adventure Inn Durango and The Ridge Hotel (rebranding to The Outrider Hotel). Jordan is building a boutique hotel brand in Colorado's competitive hospitality market by recognizing a fundamental insight: guests don't search for hotels first - they choose destinations, then look for places to stay. By marketing the destination alongside the property and focusing on authentic local experiences over sterile accommodations, Jordan is creating a scalable hospitality brand that stands apart from both traditional hotels and the fragmented short-term rental market.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tyson Hill, Vice President of Content, Marketing and Communications at Phoenix Rising Football Club. Phoenix Rising operates in one of marketing's most challenging environments: a second-division soccer team competing in a crowded sports market dominated by NFL, NBA, and major university programs—while also competing globally against Premier League and international soccer broadcasts. Rather than trying to convert existing soccer fans, Phoenix Rising has carved out a unique positioning by marketing live experiences to non-traditional audiences, turning accessibility and atmosphere into their competitive advantages. Through hyper-targeted creative, experience-first messaging, and a lean but highly skilled team, they're building a community-driven sports brand in a market that didn't know it existed.

- Marketing a second-division sports team in a saturated major market

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Hal Smith, Founder of H Street Digital, a performance marketing agency that guarantees to 2x digital advertising revenue for eight-figure DTC brands in 90 days. After a decade of scaling multiple performance marketing agencies and working across presidential campaigns, Fortune 100 banks, and DTC brands, Smith identified the systematic bottlenecks that prevent most brands from scaling efficiently. His agency's approach differs radically from the typical agency model: they audit brands across five core performance levers, identify the single biggest constraint using theory of constraints methodology, and commit to specific, measurable outcomes through 90-day sprints with full refund guarantees if they don't deliver.

- Applying theory of constraints to identify the biggest growth bottleneck in DTC brands