In this episode of The Future of Consumer Marketing, Brett Stapper interviews Erin Murray, Chief Brand Officer of Mad Rabbit. Mad Rabbit is an integrated tattoo care brand providing solutions from pre-chair artist supplies to daily care essentials for tattooed consumers. The brand began in 2019 as a dorm room side hustle and has since grown to double-digit millions in revenue, with expanded distribution across direct-to-consumer, Amazon, retail partnerships, and a growing wholesale business targeting tattoo studios. With tattoos now adorning 46% of Americans (up from 20% in 2012), Mad Rabbit is capitalizing on a rapidly expanding category by focusing on authentic brand identity, targeted customer insights, and strategic multi-channel expansion.

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jen Pelka, Co-Founder and CEO of Une Femme Wines. Growing from a small in-house brand at her champagne bars to the third-largest canned wine company in the United States in just five years, Une Femme has transformed its go-to-market strategy from traditional fine dining and boutique retail to securing enterprise-level partnerships with companies like Delta Airlines, Virgin Voyages, and major hotel chains. Pelka shares how pivoting during the pandemic led to explosive growth, taking their production from 1,500 cases to over 300,000 cases annually with just eight full-time employees through a capital-light model focused on strategic B2B partnerships.

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In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Kristian Ranta, CEO and Co-Founder of Meru Health. After losing his brother to suicide, Kristian leveraged his background in healthcare technology to build a virtual mental health clinic that takes a functional medicine approach rather than relying solely on traditional psychiatry. Meru Health operates in all 50 states, partnering with insurance companies and employers to deliver a comprehensive care model that addresses mental health by examining diet, sleep, exercise, and biological factors—not just cognitive therapy. With 16 peer-reviewed publications validating their approach and over $50 million in funding, Meru Health is pioneering a new paradigm in mental health treatment focused on helping patients achieve lasting remission rather than just symptom management.

In this episode of The Future of Marketing, host Roman Kirsch interviews Charles Wells, CEO and Founder of HelloSelf, a mental health platform that has raised over $30 million in funding. Charles shares his journey from healthcare marketing to revolutionizing the mental health space through personalized psychology and a trust-based marketing approach. After experiencing a personal health crisis that included five brain surgeries, Charles dedicated his energy to creating a platform that helps people understand themselves better and access personalized psychological support in an ethical, scalable way.

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Amy Carr, Chief Marketing and Digital Officer at ThirdLove. With a unique background spanning from auditing at Arthur Andersen to leadership roles at Gap and Sephora, Amy brings an analytical mindset to the creative world of marketing. At ThirdLove, she's transforming their approach by balancing data-driven performance marketing with emotional brand storytelling while simplifying their technology stack. Amy shares insights on how ThirdLove differentiates itself in the intimate apparel market with innovative sizing (including half-cup sizes), solving real fit problems, and creating marketing that moves beyond transactional promotions to emotional connections.

In this episode of The Future of Consumer Marketing, Lucas London, Co-Founder of Lick Home, reveals how he identified a fundamental gap in the paint industry: while competitors were focused on manufacturing efficiencies, no one was solving the core customer problem of colour selection confidence. Launching precisely on the day COVID lockdowns were announced, Lick has evolved from an online-only DTC model to a sophisticated omnichannel business with a projected £13-15 million in revenue this year. Their manufacturing-on-demand supply chain delivers industry-leading margins while their community-powered content engine has created a flywheel effect that traditional paint brands have been unable to replicate.

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Adam Schoenberg, Chief Marketing and Operations Officer at Hodinkee, the premier editorial destination for watch enthusiasts worldwide. With over 2.5 million monthly unique visitors, Hodinkee has established itself as the "New York Times for wristwatches." Adam shares how the company evolved from a trusted editorial voice to an explosive commerce business during the pandemic, and then strategically pivoted back to its media roots after acquisition by the Watches of Switzerland Group. As a career founder turned executive, Schoenberg offers a unique perspective on brand building, community development, and the pitfalls of over-commercializing content platforms.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Malte Häusler, Founder and CEO of Timeless Investments. Initially backed by Porsche for a blockchain-based car documentation platform, Timeless pivoted to become an alternative investment marketplace that has raised over €30 million. Their platform enables fractional ownership of high-value collectibles starting at just €50, making previously inaccessible asset classes like rare watches, classic cars, iconic sneakers, and vintage whiskeys available to retail investors. Throughout the conversation, Malte breaks down their journey from initial product-market misalignment to creating a marketplace that consistently delivers 30% annualized returns while utilizing blockchain as backend infrastructure rather than consumer-facing technology.

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alec Ploof, Head of Growth at Moment. Moment began as a mobile lens manufacturer for iPhones before evolving into a curated marketplace for creators, selling everything from camera gear to digital products. After scaling quickly with investor funding, Moment strategically downsized from 50 to 20 employees, refocusing on organic growth and their core mission of supporting creators. Alec shares how they've built a thriving ecosystem where creators aren't just customers but partners who build on top of their platform through courses, presets, content, and co-created physical products.

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Sara Abitbol, VP of Marketing at Jaanuu, a premium scrub brand revolutionizing medical apparel. Sara shares how Jaanuu is transforming the traditionally uninspired medical uniform market through product innovation and fashion-forward design. Founded by a female physician tired of standard vending machine scrubs, Jaanuu has created a modern uniform that healthcare professionals can wear comfortably both during and after shifts. Sara brings her fashion marketing background to position Jaanuu not as just another scrub brand, but as a lifestyle brand serving healthcare professionals.