In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Chris Edson, CEO and Co-Founder of Second Nature, a digital behavioral change program for sustainable weight loss. Founded a decade ago, Second Nature has evolved from an NHS healthcare service to a consumer brand that's raised over $40 million in funding. The company stands out in the notoriously low-trust weight loss industry by focusing on behavioral science, offering personalized coaching, and publishing clinical evidence showing sustained results over five years. As the weight loss landscape shifts with the introduction of GLP-1 medications like Ozempic, Second Nature continues to evolve its approach while maintaining its focus on building sustainable habits.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nora Staudt, who leads marketing for Spread Group, a €200+ million revenue print-on-demand pioneer based in Leipzig. After joining Spread Group two years ago, Nora has been driving a significant marketing transformation, shifting the company from an almost exclusive focus on Google ads to a diverse, multi-channel strategy with a stronger emphasis on branding and retention. Through her journey, she reveals how established e-commerce businesses can evolve their marketing approach while balancing innovation with customer needs in the personalized apparel space.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Brett Wigdortz, CEO and Founder of Tiney, a company transforming early childhood education in the UK. After 15 years leading Teach First, which became the largest graduate recruiter in the UK, Brett recognized the critical importance of early years education and founded Tiney to address the shortage of quality childcare. By applying "war for talent" principles to childminding, Tiney is creating a new marketplace that empowers individuals to build their own childcare businesses while maintaining high standards through technology, data, and regulatory oversight. Despite launching during COVID, Tiney has raised over $50 million and is addressing a severely supply-constrained market where quality and trust are paramount.

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In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Ida Tin, founder of Clue, who pioneered the femtech vertical and has raised over $60 million in funding. Ida shares her journey of creating a scientifically-grounded, globally relevant product in a category that was initially dismissed as "niche" despite serving half the world's population. Through building a trusted brand in the sensitive space of menstrual health tracking, Clue has navigated complex cultural taboos, regulatory challenges, and skeptical investors to create a product with extraordinary user loyalty—attracting 10,000 brand ambassadors overnight. Ida offers profound insights on creating purpose-driven companies that challenge traditional metrics of success and finding marketing opportunities in newly visible cultural conversations.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Peter Malmqvist, Co-Founder of Circle Health. After scaling Frontier Car Group to a €150M+ exit with 4,000 employees across 10 markets in 2019, Peter made an unconventional pivot to healthcare following his own frustrating experiences with traditional medicine. Despite being told his eczema was an incurable chronic condition, Peter found complete symptom relief through holistic approaches—inspiring him to build Circle Health's hybrid care model that bridges the gap between conventional healthcare's time constraints and alternative medicine's fragmentation.

In this episode of The Future of Marketing, we speak with Sam Shames, Co-founder and COO of Embr Labs, the wearable thermal technology company that has raised over $60 million in funding. Embr Labs has pioneered a "personal thermostat" wearable that applies temperature sensations to the wrist to control overall body comfort. Sam shares the 12-year journey from MIT student project to category-creating consumer technology company with over 200,000 customers in more than 100 countries. Through iterative product development, science-backed messaging, and smart distribution strategies, Embr Labs has built a unique position in the wearable market by focusing on thermal comfort as a pathway to better health.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Kimberly Breuer, psychologist and founder of LikeMinded, which recently merged with competitor Nilo Health to become the DACH market leader in B2B mental health solutions. After pivoting from B2C to B2B during the pandemic, Kimberly shares how they've built a scalable mental health platform that achieves remarkable engagement rates and successfully positions clinical expertise in corporate environments. Her insights reveal the nuanced marketing strategies required when selling wellness solutions in an emerging category where awareness varies dramatically by region.

In this episode of The Future of Consumer Marketing, Brett speaks with Anthemos Georgiades, CEO and founder of Zumper, a rental platform that has raised over $180 million and transformed the way people find apartments. With roots in London and now fully American, Georgiades shares the gritty journey of building a marketplace startup in the competitive rental tech space, revealing candid insights about marketing, survival, and the evolving landscape of consumer acquisition.

00:00 - Intro and Company Background

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Fabio Bin, CMO of WeRoad, one of Italy's fastest-growing travel startups. WeRoad organizes group trips for millennials who don't know each other, creating a unique solution to modern social isolation while revolutionizing travel experiences. Fabio shares how WeRoad grew from 250 travelers to 100,000 annually by building a distinctive brand personality, leveraging content-first marketing strategies, and creating authentic offline communities. The conversation reveals how WeRoad has built a passionate fan base by solving deeper socialization needs rather than just travel logistics, and demonstrates how authentic brand storytelling can drive organic growth across European markets.

In this episode of The Future of Consumer Marketing, Cory Maran shares how Fable evolved from a book club platform to a comprehensive social reading app with 2 million users and 70,000 book clubs. By focusing on measurement, activation metrics, and creator partnerships, Fable has built a sustainable growth engine that cuts through the noise of mega social platforms to create meaningful community engagement around reading.

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