In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Andrew Thomas, VP of Marketing at Archer Meat Snacks. Andrew shares how Archer Meat Snacks, the fifth largest meat snack brand in the nation, is disrupting the category dominated by legacy players like Jack Link's and Slim Jim. Through bold rebranding, strategic color psychology, and a deep understanding of consumer segmentation, Archer Meat Snacks is driving category growth alongside Chomps as the only two brands capturing the "better-for-you" consumer trend. Andrew reveals the tactical playbook behind their transformation from a commercially-focused business to a brand-driven powerhouse, including their upcoming national advertising campaign designed to punch above their weight class against competitors with significantly larger marketing budgets.