Future of Consumer Marketing

Inside the Mission Behind the Kenetik Brand (With Peter Bayne)


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In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Peter Bayne, co-founder and COO of Kenetik. Kenetik is revolutionizing the functional beverage space with a ketone-based drink that delivers sustained energy and cognitive enhancement without caffeine or sugar. After building a restaurant empire that the pandemic forced him to pivot from, Peter discovered ketones' cognitive benefits and created a product that tastes like "sweet tart candy" instead of "bile or nail polish remover" like competitors. Through scientific validation with NIH and major universities, direct-to-consumer mastery, and authentic storytelling, Kenetik has built a passionate community of biohackers, endurance athletes, and health-conscious consumers while helping customers with serious medical conditions improve their quality of life.

Topics Discussed:
  • Building a premium functional beverage from basement experimentation to clinical validation
  • Transitioning from restaurant ownership to CPG during the pandemic
  • Creating authentic brand storytelling through personal challenges and vulnerability
  • Leveraging scientific partnerships with NIH and universities for credibility
  • Mastering direct-to-consumer before expanding to retail
  • Building passionate remote teams around mission-driven products
  • Navigating TikTok Shop and live selling for beverage brands
  • Using endurance sports sponsorships for targeted community building
  • ...more
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    Future of Consumer MarketingBy The Global Talent Co.