In this episode of The Future of Consumer Marketing: Masterclass Edition, host Anders Figueira interviews Abdo Mazloum, Founder & CEO of Webtmize, a Montreal-based performance marketing agency. While Webtimize operates in the B2B space, Abdo shares critical insights about modern digital marketing infrastructure, the emerging shift from Search Engine Optimization to Answer Engine Optimization, and data-driven campaign methodology that consumer marketers can apply to their own brands. From scaling an agency from a spare bedroom to 25 people and 50 clients, Abdo reveals how performance marketers are adapting to AI-powered discovery, building measurement frameworks that prove ROI, and leveraging technology to do more with less in an increasingly complex digital landscape.