In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Scott Leff, Founder of Leff Communications, a content marketing agency that has scaled from a solo freelancer operation to a 30-person team serving global B2B clients. While Leff Communications primarily operates in the B2B space, Scott shares universal lessons about building authority through content, cutting through algorithmic noise on platforms like LinkedIn, and adapting to the AI-driven content landscape that applies across both consumer and enterprise marketing contexts.