As an indie musician if you’ve built yourself even a modest engaged audience and you’re not making any merch then you’re leaving money on the table.

In this first of two merch themed 15MMM episodes we’ll tell you why DIY musicians should have a merch strategy, what ‘level’ you should be at before you start selling merch plus some logistics you need to think about before you start thinking about making ANY merch.

A production of www.elusivecountry.club

Download this episode as an audio podcast from Spotify or wherever you get your podcasts