15 Minute Music Marketing

15 Minute Music Marketing

By Sheldon SouthworthBusiness
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15 Minute Music Marketing episodes

  • 15MMM EP#10: The 3 Biggest Mistakes When Releasing An Album In 2023

    Releasing an album is a massive milestone for any independent musician and you want to get it right otherwise you’ll have spent a lot of time and money for nothing. 


    In today’s 15MMM Sheldon and Greg look at the three biggest mistakes a DIY musician can make and how to avoid them.  Essential listening. 

    A production of www.elusivecountry.club


    16 min
  • 15MMM EP#8: MUSICIANS: Should You Stop Releasing New Music???

    The world seems to focus on new music and streaming services want you to create and release a lot of new music.  On today’s episode, we’ll examine whether you REALLY need to be constantly releasing new music, and if you don’t,  what should musicians be focusing their marketing efforts on instead.

    A production of www.elusivecountry.club


    16 min
  • 15MMM EP#7: How To Use Chat GPT To Help Market Your Music

    AI and Chat GPT are the hot topics in tech at the moment but can they be used to help market your music? 


    In today’s 15MMM, Sheldon and Greg show you how to construct the best ‘prompt’ to get Chat GPT working effectively and then give you several ways it can help with your marketing including:


    Writing a music marketing plan

    https://bit.ly/46fc1I2


    Write an artist bio

    https://bit.ly/3XdqDDT


    Suggest headlines for social content

    https://bit.ly/46p5fzQ


    Sheldon recommends the ebook:

    Prompt For Musicians by Richard Bowman https://prompt.mba/products/prompt-for-artists

    A production of www.elusivecountry.club

    20 min
  • 15MMM EP#6: Why All Musicians Need A ‘Creed’ For Their Marketing

    We recently had a tweet go viral at 15MMM reaching over 1 million people! Part of that success was due to the fact that a ‘creed’ was employed as part of the overall social media strategy.  

    In today’s 15MMM, Sheldon and Greg explain what a creed is, how you can go about creating one and how you can put it into practice for your marketing. Essential viewing for independent musicians who want to build and grow an online community of shared values.


    A production of www.elusivecountry.club

    15 min
  • 15MMM EP#5: The Beginner's Guide To Band Merch Part 2

    In the second of our short series we dip back into the topic of making and selling merch if you’re a musician who has never sold merch before.

    In this episode you’ll get our advice on what to sell if you’re starting out, how much to sell it for and other great start up tips from a musician that’s been successfully selling merch for more than 15 years.


    A production of www.elusivecountry.club

    19 min
  • 15MMM EP#4: The Beginner's Guide To Band Merch Part 1

    As an indie musician if you’ve built yourself even a modest engaged audience and you’re not making any merch then you’re leaving money on the table.


    In this first of two merch themed 15MMM episodes we’ll tell you why DIY musicians should have a merch strategy, what ‘level’ you should be at before you start selling merch plus some logistics you need to think about before you start thinking about making ANY merch.


    A production of www.elusivecountry.club


    Download this episode as an audio podcast from Spotify or wherever you get your podcasts 

    14 min
  • 15MMM EP#3: 2.5 million TikTok Views In A Week - Here’s How I Did It!

    TikTok is supposed to be a brilliant tool for marketing music but lots of musicians find that their music and content doesn’t ‘pop’ on the platform. Sheldon recently posted three music TikToks that collectively had 2.5 million views in just a week!

    In this episode of 15MMM we’ll tell you the secret sauce so you can also use these techniques . You’ll learn how descriptions, contextualisation and relevancy all have a part to play too.


    Want to view the three TikToks mentioned? Find them here:

    https://vm.tiktok.com/ZMY4XvGp8/

    https://vm.tiktok.com/ZMY448Sbc/

    https://vm.tiktok.com/ZMY4XEvHd/


    A production of www.elusivecountry.club


    Download this episode as an audio podcast from Spotify or wherever you get your podcasts 

    14 min
  • 15MMM EP#2: 7 Ways Your Fans Can Help You Even If They’re Broke

    A lot of music fans are financially challenged at the moment and they might not be in a position to come to your current shows or buy your latest item of merch.


    On today’s 15MMM we’re going to give you seven suggestions where your audience can still help your music career and they won’t need to spend any money in the process!

    A production of www.elusivecountry.club

    Download this episode as an audio podcast from anchor.fm/30minutemusicmarketing Spotify or wherever you get your podcasts

    18 min
  • 15MMM EP#1: Why Spotify Ads For Your Music Might Be A Bad Idea

    We’re back after a break and with a new mission: All you need to know about marketing your music, now in just 15 minutes!


    Want more Spotify streams?  Music marketing experts will probably suggest you need to run social media ads to your Spotify page.  In this episode we’ll give you two big reasons why that’s a BAD idea and suggest what you might want to do instead for a better long term marketing strategy.

    A production of www.elusivecountry.club

    Download this episode as an audio podcast from anchor.fm/15minutemusicmarketing Spotify or wherever you get your podcasts

    17 min

About 15 Minute Music Marketing

From the publisher's feed

15 Minute Music Marketing is the show for independent artists and DIY musicians who want to get better at marketing their music. Join Greg and Sheldon as they tackle different topics week by week to…