Releasing an album is a massive milestone for any independent musician and you want to get it right otherwise you’ll have spent a lot of time and money for nothing. 

In today’s 15MMM Sheldon and Greg look at the three biggest mistakes a DIY musician can make and how to avoid them.  Essential listening. 

A production of www.elusivecountry.club

So, you’ve got a song or a piece of content that is POPPING on the socials…what’s great but now what?  In today’s episode of 15MMM Sheldon and Greg talk you through the five things you need to do in order to best capitalise on your success.  

A production of www.elusivecountry.club

The world seems to focus on new music and streaming services want you to create and release a lot of new music.  On today’s episode, we’ll examine whether you REALLY need to be constantly releasing new music, and if you don’t,  what should musicians be focusing their marketing efforts on instead.

A production of www.elusivecountry.club

AI and Chat GPT are the hot topics in tech at the moment but can they be used to help market your music? 

In today’s 15MMM, Sheldon and Greg show you how to construct the best ‘prompt’ to get Chat GPT working effectively and then give you several ways it can help with your marketing including:

Writing a music marketing plan

https://bit.ly/46fc1I2

Write an artist bio

https://bit.ly/3XdqDDT

Suggest headlines for social content

https://bit.ly/46p5fzQ

Sheldon recommends the ebook:

Prompt For Musicians by Richard Bowman https://prompt.mba/products/prompt-for-artists

We recently had a tweet go viral at 15MMM reaching over 1 million people! Part of that success was due to the fact that a ‘creed’ was employed as part of the overall social media strategy.  

In today’s 15MMM, Sheldon and Greg explain what a creed is, how you can go about creating one and how you can put it into practice for your marketing. Essential viewing for independent musicians who want to build and grow an online community of shared values.

A production of www.elusivecountry.club

In the second of our short series we dip back into the topic of making and selling merch if you’re a musician who has never sold merch before.

In this episode you’ll get our advice on what to sell if you’re starting out, how much to sell it for and other great start up tips from a musician that’s been successfully selling merch for more than 15 years.

A production of www.elusivecountry.club

As an indie musician if you’ve built yourself even a modest engaged audience and you’re not making any merch then you’re leaving money on the table.

In this first of two merch themed 15MMM episodes we’ll tell you why DIY musicians should have a merch strategy, what ‘level’ you should be at before you start selling merch plus some logistics you need to think about before you start thinking about making ANY merch.

A production of www.elusivecountry.club

Download this episode as an audio podcast from Spotify or wherever you get your podcasts 

In this episode of 15MMM we’ll tell you the secret sauce so you can also use these techniques . You’ll learn how descriptions, contextualisation and relevancy all have a part to play too.

Want to view the three TikToks mentioned? Find them here:

https://vm.tiktok.com/ZMY4XvGp8/

https://vm.tiktok.com/ZMY448Sbc/

https://vm.tiktok.com/ZMY4XEvHd/

A production of www.elusivecountry.club

Download this episode as an audio podcast from Spotify or wherever you get your podcasts 

A lot of music fans are financially challenged at the moment and they might not be in a position to come to your current shows or buy your latest item of merch.

We’re back after a break and with a new mission: All you need to know about marketing your music, now in just 15 minutes!