Making Dough Show | Restaurant Show

16. 8 WAYS TO MARKET YOUR RESTAURANT WITH FACEBOOK GROUPS

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    • // WHO:

    Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

    They are passionate about helping other restaurant owners grow their sales, grow their team and live the American dream!

    Motto : Own a restaurant that does not own you!

    // Need help with your restaurants marketing strategy?

    Let’s chat. Email us at: [email protected]

    // Got questions? Submit your questions for a future Q&A episode at

    https://www.makingdoughshow.com/

    // TODAY’S EPISODE:

    1. Your online reputation 
    2. Your competitor:
      1. Positive 
      2. Negative
      3. Their promotions 
      4. Find out what's going on the community and how you can get involved 
        1. Fundraiser opportunities
        2. A family in need opportunities and etc
        3. Partnership opportunities
        4. Upcoming businesses and possible partners and competitors 
        5. Offer EXCLUSIVITY 
          1. A specific deal, for a specific day of the week and time.
            2. Exm: the month of Feb Mondays 5-8 PM. when you mention.. 
          2. Exclusive giveaway for the group 
          3. Promote your events. Example: fundraisers 
          4. Recruit staff! 

            5. Making DOUGH Action plan: 

            1. Search in Facebook to find 2 to 4 local FB groups that allow BUSINESS posts
            2. Read guidelines 
            3. Create a Google Doc w links and guidelines. 
              1. Set a reminder for each Group 
              2. Connect w the admin! 
              3. Search for the name of your restaurant 
              4. Search for your cuisine (Pizza, burgers, etc)  
              5. Search for your competitors
              6. Come up with some actionables 

                7. #facebookgroups #Facebookgroupmarketing

                ...more
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