Blue Corn is an indigenous organic superfood from Chihuahua, Mexico. It also inspired Eddie Sandoval to begin his business journey as a LatinX Entrepreneur when he founded Pinole Blue, a company that sells a diverse amount of products from this one ingredient that has been used for centuries in the Copper Canyon region of Northern Mexico. Founded in Wichita, Kansas Pinole Blue is the catalyst that bridges century-old indigenous cultural food rituals with the LatinX community in America. 

Website: 

https://pinoleblue.com/

Instagram: 

@pinoleblue

Facebook: 

https://www.facebook.com/PinoleBlue/

Books Recommended by Eddie

Born to Run By Christopher Mc Dougall

Start Something that Matters by Blake McCoskie

Shoe Dog By Phil Knight

Podcast Recommended by Eddie

How I Built This with Guy Raz

Netflix Show Series Recommended by Eddie

Lorena, Light-Footed Women