The Exchange-Presented by Olam Coffee

#16 Another Cup: Rae Tran from Karmic Circle Coffee Trading in Vietnam

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Takeaways
  • Rae Tran aims to uplift the quality of Vietnamese coffee.
  • Karmic Circle Coffee Trading focuses on quality rather than quantity.
  • Innovative processing methods are being introduced in Vietnam.
  • The US market is diverse and seeks unique coffee offerings.
  • Rae credits Miguel from Paradise for his mentorship.
  • Vietnam is experiencing a mini Renaissance in specialty coffee.
  • The company imports between three and five tons of coffee annually.
  • Pre-orders help minimize risks for small operations.
  • Instagram is the best way for roasters to connect with Karmic Circle.
  • The current political climate poses challenges for coffee importers.
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The Exchange-Presented by Olam CoffeeBy Mike Ferguson