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#16: April Dunford | Positioning Your Startup to Make It Awesome
I’m pumped to share this episode with you all.
Here, I’m chatting with a startup executive April Dunford about startup positioning, product market fit and creating a market category.
Here are some of the things you will know about:
How April got into marketing
Product/service positioning and why it’s so hard for businesses to get right
April’s book recommendations
Before you go, please leave a ⭐⭐⭐⭐⭐⭐ review and share the podcast with your friends! Be sure to check out more insights on my Instagram @sergeyross.live and follow my Facebook page @sergeyrosslive.
Follow April and her work:
Website
LinkedIn
Twitter
Grab a set of awesome books April recommends:
Positioning: The Battle for Your Mind
Amazon
Crossing the Chasm
Amazon
The Four Steps to the Epiphany
Amazon
View all episodes
By Sergey Ross
5
11 ratings
I’m pumped to share this episode with you all.
Here, I’m chatting with a startup executive April Dunford about startup positioning, product market fit and creating a market category.
Here are some of the things you will know about:
How April got into marketing
Product/service positioning and why it’s so hard for businesses to get right
April’s book recommendations
Before you go, please leave a ⭐⭐⭐⭐⭐⭐ review and share the podcast with your friends! Be sure to check out more insights on my Instagram @sergeyross.live and follow my Facebook page @sergeyrosslive.
Follow April and her work:
Website
LinkedIn
Twitter
Grab a set of awesome books April recommends:
Positioning: The Battle for Your Mind
Amazon
Crossing the Chasm
Amazon
The Four Steps to the Epiphany
Amazon