Brand Persona / Brand Personality is a set of human-like characteristics. Why does this matter ? Researchers found out that brands that display more familiar human characteristics are better aligned to connect with their intended audience. How Brand Personalities help market my brand better ? 1. Differentiating your brand from the competition. By addressing different personalities, the same product is now appealing to varied audience. 2. Setting the tone for your brand. The tone of voice for your voice is crucial in developing marketing strategies. 3. Conveying your brand massages. After establishing your tone of voice; crafting your brand massages become much easier and more structured. The emotional response you intend to evoke on your target audience becomes clearer. 4. Building trust. Trust and credibility are the 2 most important secrets to success. Without them, people will not buy into your marketing massages. By associating your brand with personality traits that people can emotionally connect with you and your brand. Find out about Aaker’s 5 core dimensions of brand personality that you can use on FB or IG. *** Fine me at ***

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