“Compassionate and self-sacrificing” , “Nurture you”

Caregiver brands are all about warmth and trust. You can depend on them when it comes to your children. It’s rare to see a caregiver brand run an ad that takes a shot at their competition.

https://youtu.be/F2tj8ThQclU : Nick Cannon Shares His #RedKettleReason | Salvation Army

https://www.ispot.tv/ad/oi4A/johnson-and-johnson-a-take-care-of-you-your-whole-life-company Johnson&Johnson TV Commercial, 'A Take-Care-of-you-your-whole-life company... ******* Podcast available at *******

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

******* Connect us *******

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

“Belonging, Quality and Dependability" Everyone is created equal. This archetype is focused on providing something so far removed from pretentiousness that it can appeal to everyone. It is the most challenging archetype to pull off because you have to have a product that actually appeals across demographics. https://youtu.be/uMwFWDIFVCU Folgers coffee / “The best part of waking up is Folgers in your cup.”

https://ispot.tv/a/os0w eBay “ When you’re over overpaying”

https://ispot.tv/a/IpnB eBay “After the show”

******* Podcast available at *******

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

******* Connect us *******

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

“ You only live once “It’s always possible to have fun on your own, but the Joker is all about getting everyone outside to play with one another, and he loves interaction and spontaneous meetings. They are always the life of the party. and are a perfect archetype for modern life where everyone is hungry for fun and new experiences.

https://youtu.be/owGykVbfgUE Old Spice / The Man Your Man Could Smell Like

https://youtu.be/3u0jotXFZHg Top 15 FUNNIEST NEW M&M's COMMERCIALS 2018! (Best Funny M&Ms Super Bowl Ad 2019)

M&M Injecting humour in their candy characters, M&M managed to make light of something that isn’t good for the health — candy.

https://youtu.be/jWz8kRZ6Yu8 How Being Weird Can Grow Your Brand | Mailchimp's Director of Brand Design, Brandy Porter ******* Podcast available at *******

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

******* Connect us *******

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

“Passion and pleasure, and sensuality”

At first glance, the title “Lover” might come as a surprise to some. When you think of the word “lover,” the mind goes to sex, but the Love is far more than the physical act. the Lover archetype is associated less with romance and sexuality, and has more to do with commitment and faithfulness.

Think broader in terms of sensuality — using all one’s senses in all the areas of one’s life — to passionately open up the realm of his experience and be moved on a deeper level. The Lover appreciates beauty and relationships of all types, and enjoys connecting with and committing to others through shared interests, social pursuits, and emotional intelligence.

https://youtu.be/2Swx8VUC39k Chanel No 5 - You're The One That I Want

https://youtu.be/Pw4nYanJ8Cs Hallmark Mother's day commercial

https://youtu.be/WUZceWeWuRg Submerged - GODIVA Masterpieces TV Commercial

******* Podcast available at *******

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

******* Connect us *******

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

“Quality and Efficiency”/ “Where there’s a will, there’s a way” would be the perfect key words for Hero Archetype.

The hero makes the world better by being the best.

A hero brand isn’t concerned with nurturing you, they’re interested in challenging you.

Examples of Hero archetype brands : Nike, BMW, Duracell, U.S.Army, GoPro

https://youtu.be/whpJ19RJ4JY Nike, Dream crazier

https://youtu.be/inSzBLaTiNI U.S. Marine Corps Commercials

https://youtu.be/3OLeb4Z0aDw 2017 BMW 5 Series Commercial

******* Podcast available at *******

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

******* Connect us *******

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

Key word of Magician is “Dreams come true”

“How did you do that?!” The Magician culture dazzles onlookers with grand ventures and a magical ability to accomplish whatever they set their minds to.

Magicians are also masters of the experience. From packaging details to signage and everything in between, every element counts.

Examples of Magician archetype brands :

https://www.youtube.com/watch?v=OfaFfxXAKfg

That’s the Power of Magic – You Can Fly | Walt Disney World

https://youtu.be/G9TdA8d5aaU

Apple at Work — The Underdogs

https://www.youtube.com/watch?v=ClR8W_ol_JA

Dyson product ads

******* Podcast available at *******

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

******* Connect us *******

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

Key word of Rebel or Outlaw is "Revolution".

The outlaw isn’t afraid. Outlaw brands control their own life without regard for the status quo. Find out more about Rebel/Outlaw character and how to translate it into your brand personality.

https://youtu.be/z1A5BtqsaPM Virgin America Safety Video

https://youtu.be/cFEarBzelBs Apple's Think Different advertising campaign. 1997-2002. ******* Podcast available at *******

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

******* Connect us *******

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

Explorer is focused on self-discovery and self-sufficiency. They create products that promote individuality, excitement, and a way to experience new things.

https://youtu.be/RMESjxpGBNs Jeep® 4x4 Day 2017 | Today was Made for Adventure

https://youtu.be/lmkUckrk2nA 2019 Subaru Forester | Subaru Commercial | Call of the Road

https://youtu.be/W-w8o-7Tr48 Persil super bowl commercial 2018

******* Podcast available at *******

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

******* Connect us *******

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

According to professor and author Gerald Zaltman, 95% of purchasing decisions are subconscious. Emotion drives purchasing behaviors and decision-making.

How could we make instant connection with the consumers ?

One way to tap into consumers' emotions is to mix universally recognized 12 archetypes (by Carl Jung) with brand identity.

Each brand archetype has specific strengths, voice and an overall goal that can be harnessed.

This episode is about one of 12 archetypes, Sage.

Also known as the expert, scholar, detective, oracle, evaluator, advisor, philosopher, researcher, thinker, planner, professional, mentor, teacher, or contemplative, the Sage is constantly seeking truth – and to find answers to life’s questions. They thrive on knowledge and being in the know, and they enjoy sharing their findings with others to help benefit everyone.

To a sage, wisdom is the key to success. Everything else is secondary to the pursuit of knowledge.

Find out more about in this episode.

https://youtu.be/zD4Oi0eBYYg Best Audi Commercial Ads 2019

https://youtu.be/9wU683lci64 Ode to the Library: Widener Turns 100 / Harvard University

******* Podcast available at *******

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

******* Connect us *******

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

I’m going to explain to you individual archetype personality. This podcast is about Innocent . Key words for Innocent archetype are “ Happy, Simple and trustworthy “. Examples of Innocents brand videos will be played so you can understand how it relates to Branding. *****Innocent Archetype video*****

https://youtu.be/1VM2eLhvsSM Coca-cala 1971 I’d like to buy the world of coke

https://youtu.be/XpaOjMXyJGk Dove Real Beauty Sketches | You’re more beautiful than you think (3mins)

*** Podcast available at ***

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

*** Connect us ***

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire