Hello Hello !!! I can’t believe that it’s been 2 months since the last podcast. Here is what I have been doing during the absence. 1. In-house issue is solved 2. Rehabilitation on my back. 3. Social network / circle is widened . I’m back on the track again and re-initiate the podcast. *** Podcast available at ***

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

*** Connect us ***

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

Your brand’s archetype gives you a guideline for how the brand should act. It provides your brand a human identity, a persona, a face and a brand personality to guide copy and the choice of emotional imagery.

Archetypes in branding, why does this approach work better?

It’s estimated that in as much as 80% of cases we make a decision before being rationally aware of it. The power of identifying a brand with an archetype is that it already exists deep within our subconscious. It does not need to be created. So, in low-engagement contexts like a website where you only have seconds to make an impression, archetype require less cognitive processing.

Archtype-based brand strategy drives stronger brands. Its main benefits are :

1. Saving time with decision making, both during brand development and in day-by-day management of the brand

2. Strong brand consistency across all brand expressions and experiences

3. Clearer understanding of the brand in consumers’ minds

4. Higher brand value – driving stronger business over the long term.

*** Podcast available at ***

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

*** Connect us ***

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

There are lots of mixed feelings going on when business is slow. I know that feeling. Don’t fret not ! You can take this opportunity into a great gateway to exceed your business to the next level and also personally develop your skill sets. 17 things you can do. Very hands on and immediate impact on your business. *** Podcast available at ***

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

*** Connect us ***

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

Our lives are controlled by one force: Decisions. The decisions that we make control us much more than the conditions we meet. The most important decision you could make above any on the face of the earth is deciding that no matter what happens in your life, you’re gonna live in a beautiful state. You can end suffering by focusing on something else and focus on something you want to serve greater than yourself. Your children, your wife, your husband, your girlfriend or boyfriend, your mission, your life and your dream. Stop suffering. Suffering is caused by me, obsessing about me. *** Podcast available at ***

itunes https://podcasts.apple.com/us/podcast/journey-to-millionaire/id1462665246

Spotify https://open.spotify.com/show/293gYnhVolXDJzD6E3bWaf

Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzY5OTJjL3BvZGNhc3QvcnNz

Anchor https://anchor.fm/journey2Millionaire

*** Connect us ***

FB www.facebook.com/Journey2Millionaire

IG www.instagram.com/journeytomillionaire

How do you manage Time, Business goals, Finances and Personal Growth ? It’s a must that you need a tool that can be tracked daily, weekly, monthly, quarterly and yearly. I would like to introduce the Business journal / planner called “Dailygreatness” that is close to my ideal journal. If you don’t use any journals or planners, it’s right time to get one. Use the link below and it’s 50% off now. (Approximately US $29 ) http://dailygreatness.refr.cc/juliekim

We can improve ourselves every single day if you focus 100% on 100% of your time. I learned this from my business coach, JT FOXX and mindset coach, Reggie Batts. You will be surprised how much you and your surroundings can be changed in such a short period time. You may even realized on something you didn’t even know that required improvements. It’s time to reassess and reevaluate you.

Apologies for late update. I am going through really tough times because I might loose everything. I need to get hold of my thoughts and need to get rid of my fear with my mindset coach. No matter what happens, I won’t stop doing what I’m doing. I am thinking this is just a part of my journey and I know I will get through this !!! From tomorrow, I will go back to “Branding” episodes.

Brand Persona / Brand Personality is a set of human-like characteristics. Why does this matter ? Researchers found out that brands that display more familiar human characteristics are better aligned to connect with their intended audience. How Brand Personalities help market my brand better ? 1. Differentiating your brand from the competition. By addressing different personalities, the same product is now appealing to varied audience. 2. Setting the tone for your brand. The tone of voice for your voice is crucial in developing marketing strategies. 3. Conveying your brand massages. After establishing your tone of voice; crafting your brand massages become much easier and more structured. The emotional response you intend to evoke on your target audience becomes clearer. 4. Building trust. Trust and credibility are the 2 most important secrets to success. Without them, people will not buy into your marketing massages. By associating your brand with personality traits that people can emotionally connect with you and your brand. Find out about Aaker’s 5 core dimensions of brand personality that you can use on FB or IG. *** Fine me at ***

Anchor

https://anchor.fm/journey2Millionaire

FB group

www.facebook.com/Journey2Millionaire

IG

www.instagram.com/journeytomillionaire

Designing your brand architecture. Brands need a home ! A place to live ! You will hear 3 models of brand architecture. 1. House of brands 2. Branded house 3. Blended house. Which one is your business brand architecture? *** Any comments ? Drop me a line via Anchor

https://anchor.fm/journey2Millionaire

FB group

www.facebook.com/Journey2Millionaire

IG

www.instagram.com/journeytomillionaire

Identifying key value of your brand -> Before make a promise, find common beliefs to set “main theme = core value” of your brand -> check list of questions.... 1. What is the belief system underneath your brand ? 2. Is it linked to your marketing strategy? 3. Is it clear what your brand stands for now and what it want to be in the future ? *** Fine me at ***

Anchor

https://anchor.fm/journey2Millionaire

FB group

www.facebook.com/Journey2Millionaire

IG

www.instagram.com/journeytomillionaire